Maialen Reparaz

• Managed and updated company’s E-commerce (Shopify), including SEO, product descriptions, inventory and stock updates.
• Tracked goals and KPIs across e-commerce, email, and social platforms.
• Designed packaging and labels with visual impact and brand alignment.
• Planned and produced content for social media, focusing on engagement and storytelling.

Managed and updated the company website, including SEO, product uploads, and plugin integration. Developed and executed digital marketing strategies across multiple brands, running social media and email campaigns.

Led multi-brand marketing and communications strategy, managing advertising budgets and corporate identity guidelines. Implemented SEO/SEM strategies, managed the company website, and maintained the CRM system.

Created original blog content aligned with brand voice and SEO best practices to drive organic traffic and customer engagement. Managed and scheduled social media campaigns, designing and sending email marketing campaigns.

Led the training and onboarding of teams for multiple restaurant openings, ensuring rapid knowledge transfer and team readiness. Coordinated daily operations including shift planning and booking management, ensuring smooth and efficient service delivery.

Supervised a team of 8 staff members, ensuring smooth day-to-day operations and high-quality customer service. Managed floor activity during shifts, handling customer complaints and supporting the team with on-floor coaching.

Focused on advanced marketing strategies and sales management techniques. Gained expertise in digital marketing, brand management, and market analysis.

Acquired comprehensive knowledge in advertising principles and public relations strategies. Developed skills in campaign planning, media relations, and communication.