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Diana Pineda

@dianapineda

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Operations & Project Management professional | Process Improvement & Team Leadership

El Salvador

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What I'm looking for

I'm looking to lead digital marketing or operations teams where I can improve processes, develop talent, use KPIs to strengthen performance, and build strong client relationships through strategic projects and continuous improvement.

I’m a professional with over four years of experience in digital operations, team leadership, and process coordination. Throughout my career, I’ve grown from an operational role into team leadership, gaining hands-on experience in workflow management, process improvement, performance tracking, reporting, and team coordination.

I’m currently pursuing a Master’s degree in Project Management, which has allowed me to complement my professional experience with knowledge in project planning, Agile methodologies, risk management, and continuous improvement. I’ve also completed training in Scrum and project management, and I’m comfortable working with tools such as Jira, Asana, Trello, Microsoft Office, and Google Workspace.

I enjoy bringing structure to processes, solving problems, and finding ways to make teams and operations more efficient.

Experience

Work history, roles, and key accomplishments

Digital Advertising Senior Team Lead

SEBPO

Nov 2024 - May 2025 (6 months)

- Led multidisciplinary teams to meet performance targets and ensure timely task delivery.
- Promoted a collaborative and positive team environment through conflict resolution and ongoing feedback.
- Conducted regular performance evaluations and set individual development goals.
- Maintained effective communication with stakeholders and aligned expectations across
departments.

Team Management Performance Evaluation KPI Tracking Stakeholder Communication Conflict Resolution

Digital Advertising Team Lead

SEBPO

May 2022 - Oct 2024 (2 years 5 months)

- Delegated responsibilities and optimized task management within the team.
- Analyzed market trends to support strategic decision-making.
- Maintained ongoing communication with clients to ensure satisfaction and alignment.
- Identified and improved internal processes to enhance quality and productivity.

Workflow Management Leadership Communication Skills

Digital Advertising Representative

SEBPO

May 2021 - Apr 2022 (11 months)

- Managed and optimized SEM (Search Engine Marketing) campaigns.
- Conducted keyword research and performance analysis.
- Prepared detailed performance reports for internal review and client presentation.
- Ensured campaign quality through ongoing monitoring and adjustments.

Communication Skills SEM