Open to opportunities

Rodrigo Martel

@rodrigomartel

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Multidisciplinary marketing specialist with 5+ years of digital expertise.

El Salvador

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What I'm looking for

I seek a dynamic role where I can leverage my digital marketing expertise and analytical skills to drive impactful campaigns and contribute to a collaborative team environment.

I am a multidisciplinary marketing specialist with over five years of experience in digital tools, social media management, and performance analytics. My journey has equipped me with proven expertise in managing campaigns, creating engaging content, and optimizing key performance indicators (KPIs) using tools like Google Ads, Meta Business Suite, and Power BI. I thrive in fast-paced remote environments, delivering results with meticulous attention to detail.

In my current role as a Digital Marketing Consultant, I design and execute comprehensive digital marketing strategies, including ad campaigns and SEO optimization. I manage content across various platforms such as Instagram, TikTok, and Facebook, while also creating marketing dashboards to track KPIs and campaign performance. My previous experience as a Business & Market Data Analyst at Laboratorios ROMACHEMICAL allowed me to create financial dashboards that supported strategic decisions, achieving a remarkable 15% cost optimization in marketing budgets.

Throughout my career, I have developed a strong analytical mindset, leveraging customer feedback and support metrics to inform marketing strategies. I am passionate about continuous learning and am currently pursuing certifications in digital project management and data analysis, which further enhance my ability to contribute effectively to any team.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Consultant

Current

Self Employed

Jan 2025 - Present (5 months)

Designed and executed comprehensive digital marketing strategies, including ad campaigns, SEO optimization, and content creation across various platforms. Managed multi-client marketing schedules and reported on KPIs using tools like Power BI, Google Sheets, Trello, and Asana.

Digital Advertising SEO Content Creation Google Ads Power BI Google Sheets Trello Asana Conversion Tracking

Business & Market Data Analyst

Laboratorios ROMACHEMICAL

Jan 2023 - Present (2 years 5 months)

Created financial and marketing dashboards using Power BI to support strategic decisions and managed marketing budgets, achieving 15% cost optimization. Analyzed product profitability and sales trends, providing weekly reports and insights to stakeholders and sales teams.

Power BI Financial Analysis Marketing Budget Management Data Reporting Instagram TikTok Excel

Customer Support Supervisor

HP ONE (Concentrix)

Dec 2022 - Present (2 years 6 months)

Oversaw operations for a team of 15 agents, analyzing customer interactions and feedback to inform marketing strategies and improve service. Leveraged customer support metrics to assess impact on retention and satisfaction, implementing workflow improvements that reduced operating costs by 15%.

Customer Support Team Leadership Data Analysis Customer Retention Workflow Optimization Communication Metrics Analysis Problem Solving

Education

Degrees, certifications, and relevant coursework

Google

Professional Certificate, Project Management

Currently pursuing a professional certificate in project management from Google. Developing skills in agile methodologies, project planning, execution, and risk management.

Esit

Certification, Scrum Master

Achieved Scrum Master certification through Esit. Gained expertise in agile project management frameworks and effective team facilitation techniques.

Universidad Francisco Gavidia

Especialización, Logística

Completed a specialization program focusing on logistics principles and practices. Gained in-depth knowledge of supply chain management and operational efficiency.

Universidad Francisco Gavidia

Licenciatura, Marketing con énfasis en Análisis Financiero

Obtained a Bachelor's degree in Marketing with a specialization in Financial Analysis. Focused on understanding market dynamics, consumer behavior, and financial implications for business strategies.

Esit, Kodigo

Certification, Microsoft Excel

Completed certification programs in Microsoft Excel through Esit and Kodigo. Developed advanced data manipulation, analysis, and visualization skills for business reporting.

Google, Microsoft & Kodigo

Diplomado, Análisis de Datos

Completed a diploma in Data Analysis from Google, Microsoft, and Kodigo. Focused on data interpretation, visualization, and reporting to support strategic decision-making.

CIMA Colombia

Certification, Design Thinking

Obtained a certification in Design Thinking from CIMA Colombia. Learned methodologies for innovative problem-solving and user-centered design approaches.

Hubspot

Certification, Digital Marketing

Completed a certification in Digital Marketing from Hubspot. Covered various aspects of online marketing strategies, including SEO, content marketing, and social media.