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RM@rodrigomartel
Multidisciplinary marketing specialist with 5+ years of digital expertise.
El SalvadorI am a multidisciplinary marketing specialist with over five years of experience in digital tools, social media management, and performance analytics. My journey has equipped me with proven expertise in managing campaigns, creating engaging content, and optimizing key performance indicators (KPIs) using tools like Google Ads, Meta Business Suite, and Power BI. I thrive in fast-paced remote environments, delivering results with meticulous attention to detail.
In my current role as a Digital Marketing Consultant, I design and execute comprehensive digital marketing strategies, including ad campaigns and SEO optimization. I manage content across various platforms such as Instagram, TikTok, and Facebook, while also creating marketing dashboards to track KPIs and campaign performance. My previous experience as a Business & Market Data Analyst at Laboratorios ROMACHEMICAL allowed me to create financial dashboards that supported strategic decisions, achieving a remarkable 15% cost optimization in marketing budgets.
Throughout my career, I have developed a strong analytical mindset, leveraging customer feedback and support metrics to inform marketing strategies. I am passionate about continuous learning and am currently pursuing certifications in digital project management and data analysis, which further enhance my ability to contribute effectively to any team.
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Work history, roles, and key accomplishments
Self Employed
Jan 2025 - Present (10 months)
Designed and executed comprehensive digital marketing strategies, including ad campaigns, SEO optimization, and content creation across various platforms. Managed multi-client marketing schedules and reported on KPIs using tools like Power BI, Google Sheets, Trello, and Asana.
Laboratorios ROMACHEMICAL
Jan 2023 - Present (2 years 10 months)
Created financial and marketing dashboards using Power BI to support strategic decisions and managed marketing budgets, achieving 15% cost optimization. Analyzed product profitability and sales trends, providing weekly reports and insights to stakeholders and sales teams.
HP ONE (Concentrix)
Dec 2022 - Present (2 years 11 months)
Oversaw operations for a team of 15 agents, analyzing customer interactions and feedback to inform marketing strategies and improve service. Leveraged customer support metrics to assess impact on retention and satisfaction, implementing workflow improvements that reduced operating costs by 15%.
Degrees, certifications, and relevant coursework
Professional Certificate, Project Management
Currently pursuing a professional certificate in project management from Google. Developing skills in agile methodologies, project planning, execution, and risk management.
Certification, Scrum Master
Achieved Scrum Master certification through Esit. Gained expertise in agile project management frameworks and effective team facilitation techniques.
Especialización, Logística
Completed a specialization program focusing on logistics principles and practices. Gained in-depth knowledge of supply chain management and operational efficiency.
Licenciatura, Marketing con énfasis en Análisis Financiero
Obtained a Bachelor's degree in Marketing with a specialization in Financial Analysis. Focused on understanding market dynamics, consumer behavior, and financial implications for business strategies.
Certification, Microsoft Excel
Completed certification programs in Microsoft Excel through Esit and Kodigo. Developed advanced data manipulation, analysis, and visualization skills for business reporting.
Diplomado, Análisis de Datos
Completed a diploma in Data Analysis from Google, Microsoft, and Kodigo. Focused on data interpretation, visualization, and reporting to support strategic decision-making.
Certification, Design Thinking
Obtained a certification in Design Thinking from CIMA Colombia. Learned methodologies for innovative problem-solving and user-centered design approaches.
Certification, Digital Marketing
Completed a certification in Digital Marketing from Hubspot. Covered various aspects of online marketing strategies, including SEO, content marketing, and social media.
Certification, Remote Work
Obtained Remote Worker certification via Credly. Demonstrated proficiency in effective remote work practices, communication, and collaboration tools.
Software and tools used professionally
El SalvadorYou can contact Rodrigo and 90k+ other talented remote workers on Himalayas.
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