Open to opportunities

Matt Reber

@mattreber

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Experienced marketing professional with a passion for impactful campaigns.

United States

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What I'm looking for

I am looking for a role that allows me to lead innovative marketing strategies, foster team collaboration, and drive measurable results in a dynamic environment.

With over 20 years of experience in marketing, I specialize in transforming ideas into effective campaigns that resonate with audiences. My career spans various industries, including events, finance, hospitality, and tech, where I have consistently blended strategy and creativity to drive results. I believe in bringing energy to every project while ensuring that our work connects to the bottom line.

In my recent role as Director of Marketing & Communications at Pacific Telecommunications Council, I successfully led a global team, increasing conference attendance by 40% through innovative digital and print campaigns. My focus on SEO-optimized content resulted in a significant revenue lift, showcasing my ability to leverage data for impactful marketing strategies. I thrive in dynamic environments and am committed to fostering team morale and clear communication, even during the busiest periods.

Throughout my career, I have built marketing departments from the ground up, transitioned teams from print to digital, and achieved remarkable ROI by aligning campaigns with audience needs. I am passionate about using my expertise to help brands grow and connect with their customers in meaningful ways.

Experience

Work history, roles, and key accomplishments

Director of Marketing & Communications

Pacific Telecommunications Council

Mar 2024 - Present (1 year 3 months)

Led a global marketing team, overseeing project management and communication. Increased conference attendance by 40% through data-driven digital, print, and social campaigns. Wrote SEO-optimized content, boosting organic traffic by 55% and generating $1.8M in revenue, while also securing over $2M in sponsorships.

Marketing Strategy Digital Marketing SEO Content Creation Social Media Marketing Campaign Management Team Leadership

Director of Marketing

AVIXA / InfoComm

Feb 2022 - Present (3 years 4 months)

Boosted trade show attendance by 25% through experiential marketing and creative on-site activations. Increased online engagement by 30% year-over-year with a comprehensive content strategy including video and influencer campaigns. Managed a diverse team of marketers, designers, and freelancers, ensuring alignment and synchronization across time zones.

Content Strategy Video Marketing Influencer Marketing Team Management Online Engagement

Digital Marketing Manager

Santa Ana Star Casino Hotel

May 2019 - Present (6 years 1 month)

Significantly increased web traffic by 135% and social media followers by 375% through targeted content creation. Achieved nearly 90% sell-out rates for venue events by leveraging data for demand prediction and campaign planning. Successfully ran multi-channel campaigns, boosting concert and comedy ticket sales by 20%.

Digital Marketing Content Creation Social Media Growth Data Analysis Campaign Management Event Marketing Multi channel Marketing

Vice President of Marketing

Columbine Federal Credit Union

Nov 2011 - Present (13 years 7 months)

Established the marketing department, leading its transition from print to digital, which enhanced efficiency and reduced costs. Contributed to a 36% growth in assets, secured $27M in new loans, and increased member acquisition by 30%. Achieved over 1000% ROI by aligning campaigns with member needs, guided by data and feedback.

Marketing Department Setup Digital Transformation ROI Optimization Loan Growth Team Leadership Strategic Planning