Diana Dia
@dianadia
Business development specialist at The KPI Institute, managing international B2B sales from prospecting through client registration.
RomaniaWhat I'm looking for
At The KPI Institute, I ran the B2B sales process for individual and corporate clients in international markets, from prospecting and qualification through proposals, follow-up, and registration.
I worked with HR, L&D, Strategy, Performance Management, and senior management decision-makers to understand organisational needs, development goals, budgets, and delivery requirements. I wrote tailored proposals and quotations and supported discussions about pricing and delivery formats.
At The KPI Institute, I generated opportunities through outbound prospecting, cold email, LinkedIn outreach, and account research with Apollo. I managed leads in Salesforce and EngageBay, supported repeat business and cross-selling, and coordinated with Marketing, Finance, Operations, and Training through payment, registration, and delivery.
At SC Pensia Ta SRL, I planned and ran paid lead-generation campaigns on Meta Ads and built and structured the CRM and sales pipeline. I also work as an independent visual and digital designer, creating branding, social and ad creatives, and UI/UX concepts for clients.
Experience
Work history, roles, and key accomplishments
Freelance Visual & Digital Designer
Independent
Jan 2021 - Present (5 years 9 months)
Provided branding, social and ad creatives, and UI/UX concepts for several clients, supporting clear visual storytelling in proposals.
Business Development Specialist
The KPI Institute
Feb 2023 - Apr 2026 (3 years 2 months)
Ran the B2B sales process for individual and corporate clients in international markets, including prospecting, qualification, consultation, proposal, follow-up, and registration. Led consultative conversations to understand organizational needs and recommended suitable solutions.
Office Administrator
SC Pensia Ta SRL
Jan 2021 - May 2023 (2 years 4 months)
Planned and ran paid lead-generation campaigns on Meta Ads, from audience and creative to lead follow-up. Built and structured the CRM and sales pipeline for lead tracking, qualification, and follow-up.
Education
Degrees, certifications, and relevant coursework
Babeș-Bolyai University
Master of Arts, PR & Advertising
Completed a Master of Arts in PR & Advertising (English track) at Babeș-Bolyai University in 2023.
George Emil Palade University of Medicine, Pharmacy, Science, and Technology of Târgu Mureș
Bachelor of Arts, Communication & Public Relations
Earned a Bachelor of Arts in Communication & Public Relations from UMFST Târgu Mureș in 2020.
The KPI Institute
Certified OKR Professional, Professional Certification
Certified OKR Professional, Certified AI Professional, and Certified AI Enablement Professional from The KPI Institute.
The KPI Institute
Certified AI Professional, Professional Certification
Certified AI Professional from The KPI Institute.
The KPI Institute
Certified AI Enablement Professional, Professional Certification
Certified AI Enablement Professional from The KPI Institute.
Availability
Location
RomaniaAuthorized to work in
Salary expectations
Social media
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