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Ioana User

@ioanauser2

B2B sales enablement professional at Vestel Romania who turned complex technical solutions into enterprise presentations, offers, and training.

Romania

Message

What I'm looking for

I want to turn my front-line sales experience into sales materials, playbooks, and coaching that help sellers win real customer conversations.

At Vestel Romania, I sold complex B2B solutions across EV charging, professional displays, and consumer electronics. I sold and delivered 10 EV charging infrastructure projects, including multi-year contracts and €2M+ flagship projects, and generated 48–77% of branch sales in record years.

I trained clients, partners, and colleagues to explain technical products in terms of customer value. I also created presentations for enterprise clients and the Group CEO, and wrote technical and commercial offers for digital signage projects.

After working remotely across six countries, I’m refocusing on sales enablement. I want to turn front-line experience into sales materials, playbooks, and coaching that help sellers win real customer conversations.

Experience

Work history, roles, and key accomplishments

Current

Career break

Current

Vestel Romania

Mar 2026 - Present (7 months)

Focused on personal matters, professional development, and a deliberate refocus toward sales enablement, including hands-on work with AI tools for content creation.

AI Tools Content Creation Professional Development

Senior Sales Manager / Category Commercial Lead

Vestel Romania

Jul 2017 - Mar 2026 (8 years 8 months)

Owned commercial strategy, key accounts, and category development across EV charging solutions, professional displays, and consumer electronics, within annual sales of up to USD 9M. Managed remote, cross-border business and colleagues across multiple countries, and delivered training, presentations, and sales materials up to Group CEO level.