Diana Cuevas
@dianacuevas
I build Salesforce, CRM, and contract operations systems that streamline revenue-critical workflows.
United StatesWhat I'm looking for
I build enterprise CRM, contract lifecycle, and operational systems that turn fragmented workflows into connected processes. My work spans discovery, requirements, redesign, implementation, training, deployment, and reporting.
At Netflix, I designed brand partnership workflows linking title prioritization, partner matching, deal tracking, and revenue reporting. I integrated Airtable, Salesforce, and the data warehouse to centralize partnership data and strengthen executive visibility into forecasted versus actual revenue.
At Create Music Group, I automated artist contracting and onboarding in Salesforce, Formstack, Slack, Jira, and MuleSoft. I helped generate $200K in revenue by reducing contract drafting time from two weeks to five minutes, while supporting M&A contract migrations and AI-driven contract data extraction.
Across Verifiable, Litify, Access College America, Media Temple, Matthews Real Estate & Investments, and The Los Angeles Film School, I’ve led Salesforce implementations, data migrations, process redesigns, dashboards, and training. I’ve shortened implementation timelines from six months to two months, doubled revenue after launch, reduced duplicates by 60%, and delivered a financial-aid automation system that increased revenue by $2 million in three months.
Experience
Work history, roles, and key accomplishments
Salesforce.com Business Analyst and Administrator
Create Music Group
Dec 2021 - Present (4 years 9 months)
Established automated processes for A&R contracting and artist onboarding with Sales Cloud. Integrated Formstack Documents for legal contract drafting and increased revenue by $200k with a TOS quick contract.
Designed end-to-end operational workflows for brand partnership deals, connecting title prioritization, partner matching, deal tracking, and revenue reporting. Architected integrations between Airtable, Salesforce, and the data warehouse to eliminate manual processes.
Implemented Verifiable and Salesforce for credentialing organizations in healthcare. Led discovery, data migration, configuration, and user acceptance testing, and shortened implementation time from 6 to 2 months.
Salesforce.com Consultant
Access College America
Jan 2020 - May 2022 (2 years 4 months)
Configured Salesforce Sales and Service Clouds for a client switching from HubSpot, including data migration, integrations, and process standardization. Doubled revenue after launch and hit yearly goal by June.
Managed Salesforce implementations for law firms, leading teams through discovery, configuration, and testing. Used PMP processes and tools like JIRA and SmartSheets to manage scope and time.
Salesforce.com Consultant
Matthews Real Estate & Investments
Nov 2018 - Nov 2019 (1 year)
Supported management with business analytics using Salesforce reports and dashboards. Enhanced Salesforce Community for executives and reduced duplicates by 60%.
Salesforce.com Consultant
Media Temple, a GoDaddy company
Nov 2018 - Apr 2019 (5 months)
Analyzed sales and account management business units and redesigned processes for efficiency. Automated workflows, created reporting, and led integrations to improve the customer journey.
Business Intelligence Manager
The Los Angeles Film School
Jan 2015 - Dec 2018 (3 years 11 months)
Led design and implementation of enterprise cloud-based systems and business intelligence solutions. Increased revenue by $2 million with an automated cash-flow system and reduced processing errors.
Executive Assistant to the VP
The Los Angeles Film School
Jan 2012 - Dec 2015 (3 years 11 months)
Provided executive support to the Vice President, assisting with administrative tasks and coordination.
Education
Degrees, certifications, and relevant coursework
Project Management Institute
Certified Associate in Project Management, Project Management
2016 - 2016
Certified Associate in Project Management (CAPM) certification.
University of California, Los Angeles
Bachelor of Arts, Chicano/a Studies
Activities and societies: Dean's Honor Roll (three-time recipient)
Bachelor of Arts in Chicano/a Studies with a minor in Spanish. Three-time recipient of the Dean's Honor Roll.
Mount Saint Mary's University, Los Angeles
Master of Business Administration, Project Management
Master of Business Administration with a focus on Project Management.
Salesforce.com
Salesforce Certified Administrator, Salesforce Administration
2017 - 2017
Salesforce Certified Administrator certification.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Social media
Job categories
Skills
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