Open to opportunities

Diana _

@diana1

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Strategic marketing professional with expertise in e-commerce and brand growth.

United Kingdom

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What I'm looking for

I am looking for a high-impact role where I can leverage my marketing expertise and entrepreneurial insight to drive growth and innovation.

I am a strategic and results-driven marketing and e-commerce professional with over 5 years of experience in scaling a luxury DTC footwear brand from concept to global recognition. My journey has been marked by a proven success in driving digital growth through organic content, email marketing, and influencer campaigns. I have secured brand features in prestigious publications like Vogue and established partnerships with renowned celebrities such as Kelly Rowland and Ciara.

In my role as Marketing & E-commerce Manager at BYDOSE, I directed the creative and product development processes, overseeing everything from concept to customer delivery. I played a pivotal role in user acquisition strategies for our B2B arm, successfully securing retail partnerships and wholesale clients across the U.S. and international markets. My efforts in organic marketing and influencer relations have led to significant brand growth, including sold-out product collections achieved solely through organic campaigns.

Experience

Work history, roles, and key accomplishments

Marketing & E-commerce Manager

Bydose

Jan 2020 - Dec 2025 (5 years 11 months)

Directed creative and product development for a luxury women’s footwear brand, overseeing the entire process from concept to customer delivery. Played a key role in user acquisition strategies for the B2B arm, securing retail partnerships and wholesale clients in both U.S. and international markets. Drove brand growth through organic marketing, influencer relations, and social content, achieving f

Product Development Lifecycle Organic Social Content Email Marketing Inventory Coordination CRM Notion

Event Coordinator

Self Employed

Jan 2019 - Dec 2019 (11 months)

Successfully coordinated and executed multiple sold-out events, driving ticket sales primarily through strategic social media campaigns and influencer partnerships. Led end-to-end planning with venues and vendors, ensuring smooth event logistics and a premium guest experience. Built strong relationships with beauty and lifestyle brands, securing product sponsorships and curated gift bags for atten

Event Planning Campaigns Vendor Management Budgeting Logistics Coordination Customer Experience Project Management

Styling Assistant

Migos London Tour

Jan 2018 - Dec 2018 (11 months)

Worked alongside Migos’ lead stylist during their London tour, curating multiple custom looks tailored to each artist’s personal style and tour schedule. Conducted outreach to luxury and emerging fashion brands to secure exclusive pieces, building valuable relationships and increasing brand visibility. Supported brand awareness efforts by spotlighting select designers and labels through strategic

Relationship Building Brand Awareness Inventory Management Logistics Coordination Communication

Product Manager

Vodafone

Jan 2017 - Present (8 years 5 months)

Led go-to-market strategy for new telecom products and service packages, aligning product features with customer needs and competitive positioning. Worked cross-functionally with product, sales, and digital teams to deliver integrated marketing campaigns across various channels. Conducted market research, customer segmentation, and performance analysis to shape messaging, pricing, and promotional

Go To Market Strategy Product Management Market Research Customer Segmentation Performance Analysis Integrated Marketing B2B Marketing B2C Marketing ROI Analysis

Education

Degrees, certifications, and relevant coursework

Nottingham Trent University

BA (Hons), Politics & International Relations

Studied Politics & International Relations at Nottingham Trent University. The program provided a comprehensive understanding of political systems and international affairs.

Wakefield College

Level 3 Extended Diploma, Health and Social Care

Completed a Level 3 Extended Diploma in Health and Social Care at Wakefield College. This program provided foundational knowledge in health and social welfare.