Open to opportunities

Rebecca Ricci

@rebeccaricci

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Marketing professional with expertise in B2B and luxury sectors.

United Kingdom

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, ideally in a dynamic B2B tech/fintech environment where I can contribute to impactful marketing strategies and grow professionally.

As a marketing professional with over five years of experience, I have successfully driven growth and brand awareness through innovative marketing initiatives, media partnerships, and social media strategies across both B2B and luxury sectors. My ability to craft compelling marketing proposals and work collaboratively with cross-functional international teams has allowed me to execute high-impact digital and print campaigns that resonate with diverse audiences.

Currently, I manage media partnerships and negotiations at The Wall Street Journal, where I lead trade marketing initiatives and oversee event logistics. My role involves maximizing brand visibility and improving operational efficiency, which has resulted in a significant reduction of excess magazine copies across Europe. I am fluent in both Italian and English, and I am now eager to leverage my expertise to transition into the B2B tech/fintech space, bringing a unique perspective on brand positioning and content strategy.

Experience

Work history, roles, and key accomplishments

Current

Marketing, Media Partnerships & Partner Relations

Current

The Wall Street Journal

Jul 2022 - Present (2 years 10 months)

Currently managing media partnerships and negotiations, overseeing event logistics, and executing trade marketing initiatives. I lead special print projects and maximize brand visibility through strategic distribution and budget management.

Partnerships Stakeholder Engagement Budget Management SAP Mailchimp Pardot Asana Salesforce

Current

Social Media Manager

Current

Bspoke Associates

Nov 2024 - Present (6 months)

Managing social media accounts for a luxury hotel, overseeing both organic and paid strategies. Responsible for content creation, community management, and executing paid campaigns.

Social Media Management Content Creation Community Management Paid Advertising Strategy Development Campaign Execution Instagram Analytics Communication

Digital Projects & Campaigns Management

Condé Nast

Sep 2021 - Jun 2022 (9 months)

Managed digital platforms and Meta ad campaigns, overseeing a £25K monthly budget. Coordinated client assets and delivered monthly reports while creating visual assets and copy for social media.

Budget Management Digital Advertising Project Management Reporting Google Analytics Social Media Strategy Copywriting

Marketing, Sales and Logistics

Prospect Magazine

Jan 2019 - Apr 2019 (3 months)

Sold subscriptions at events and created email campaigns to drive renewals. Managed customer service and organized event participation, ensuring smooth logistics and stakeholder coordination.

Sales Email Marketing Customer Service Event Management Social Media Management Communication

Digital Project Management & Social Media Strategy

Monocle Magazine

Jan 2019 - Oct 2021 (2 years 9 months)

Led the digital subscription launch and managed daily social media strategy. Streamlined workflows using Asana and coordinated event logistics while analyzing performance metrics.

Project Management Social Media Management Workflow Optimization Digital Strategy Event Coordination Google Analytics Subscription Management Workflows Team Collaboration Communication

Intern: Editorial & Production

Curio

Jan 2018 - Nov 2019 (1 year 10 months)

Interned at a tech startup managing app and podcast uploads, writing scripts, and editing audio. Supported executives with various administrative tasks and managed social media.

Audio Editing Script Writing Social Media Management Administrative Support Project Coordination Content Management Communication Team Collaboration Problem Solving Time Management

Education

Degrees, certifications, and relevant coursework

London College of Communication

Master of Arts, Publishing

2017 - 2018

Grade: Merit

Completed a Master's degree in Publishing, focusing on the intricacies of the publishing industry, including digital and print media, editorial processes, and marketing strategies.

University of Nottingham

Bachelor of Arts, International Media & Communications

2014 - 2017

Grade: 2:1

Earned a Bachelor's degree in International Media & Communications, studying the impact of media on society, communication strategies, and global media trends.