At Kily.ai, I run retail media campaigns for global FMCG brands, managing more than $1M in monthly ad spend across India's two largest quick-commerce platforms. By adjusting keyword bids and budget pacing, I lifted RoAS by 0.35x and sales by 30% across a 30-brand portfolio.
I also onboard enterprise accounts to Kily's AI ad-optimisation platform and built Python automations that cut a client-reporting task from 35 minutes to 2. I wrote product documentation and feature guides used as the BizOps team grew from 2 to 8 people.
At Flexibus (FlexiGo Technologies) & State Transport Consulting, I launched a real-time bus tracking pilot that reached 150+ organic users in two weeks. I wrote SRS, FRS and DPR documentation for transport digitisation projects and managed delivery of official transport websites with external engineering partners.
At ZenfitX, I designed acquisition funnels and onboarding flows with the founder and ran competitor and user research. I also founded The Digital Front, a digital agency serving 10+ SME clients, and have worked on AI projects including TruthCourt and DealLens.
