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Business Analyst at 5C Experiential who built its website and inbound lead channel from stakeholder requirements.

India

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At 5C Experiential, I built the company website end-to-end, including lead capture, WhatsApp routing, and an SEO/schema layer. I also standardised business listings to support a first-party inbound channel.

At Instavid (Instasell), I analysed CRM and funnel data, built dashboards and reporting cadences, and maintained Zoho CRM and Salesforce workflows. My analysis helped surface drivers behind a consistent 15–20% demo-to-close rate.

For the YatraAI (TravelGuild) capstone project, I translated product requirements into a six-agent system architecture and API-first microservices design. I prioritised the backlog with RICE and MoSCoW and built a 15-screen interactive prototype for stakeholder review.

Experience

Work history, roles, and key accomplishments

Current

Digital Operations Manager

Current

5C Experiential

Built the company website end-to-end and standardised business listings, translating stakeholder requirements into a first-party inbound channel. Conducted market research and analysed campaign data to report channel and pipeline performance.

Web Development SEO Google Business Profile JustDial IndiaMart Market Research Competitive Analysis Meta Ads CPL (Cost Per Lead)Conversion Rate Data Analysis

Operations Manager

Off Racks

Jan 2025 - Jul 2026 (1 year 6 months)

Analysed fulfilment, inventory, and logistics data to identify bottlenecks and built data-grounded SOPs. Tracked operational KPIs and analysed vendor data across 5 states to support procurement decisions.

Data Analysis Root Cause Analysis SOP Development KPI Tracking Vendor Analysis Procurement Logistics

Data Analyst

Instavid

Jan 2024 - Nov 2025 (1 year 10 months)

Analysed CRM data and built reporting cadences and dashboards. Tracked funnel metrics to identify drivers behind a consistent 15-20% demo-to-close rate and maintained Zoho CRM and Salesforce data workflows.

SQL Excel Power BI Zoho CRM Salesforce Apollo Funnel Analysis Conversion analysis Dashboarding Data Management

Co-Founder & Operations Lead

Postor.shop

Jan 2023 - Dec 2024 (1 year 11 months)

Analysed acquisition funnel data to scale weekly customer acquisition 5x through metrics-driven optimisation. Modelled unit economics and owned end-to-end requirements across procurement, fulfilment, and customer support on a Shopify storefront.

Funnel Analytics Unit Economics Pricing Strategy Shopify Procurement Fulfilment Customer Support

Operations & Vendor Coordination

Tata Steel

Jan 2023 - Dec 2023 (11 months)

Compiled inspection documentation for audit-ready reporting and analysed vendor compliance data. Coordinated cross-functional teams to close process gaps against defined standards.

Compliance Analysis Data Analysis Reporting Vendor Management Cross functional Coordination