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DHEEPIKA MAHENDRA

@dheepikamahendra

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Consumer-centric strategist with 5+ years of marketing experience.

Canada

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What I'm looking for

I am looking for a role that fosters innovation and allows me to leverage my analytical skills in a collaborative environment.

I am a consumer-centric strategist with over 5 years of experience in market research, brand development, and marketing strategy. My career has spanned various sectors, including real estate, CPG consulting, and event marketing. I excel at uncovering actionable insights from data to guide brand positioning and optimize campaign performance. My proven ability to lead cross-functional research projects and manage stakeholder communications has allowed me to present findings effectively to senior leadership.

At Amica Senior Lifestyles, I synthesized demographic and psychographic data to build market personas, which guided real estate positioning and customer-centric development decisions. I produced over 30 data-driven reports and presentations that translated complex market insights into strategic recommendations, significantly informing investment decisions. My collaborative efforts with various departments led to a 30% reduction in site acquisition time, showcasing my ability to align workflows and enhance operational efficiency.

Throughout my career, I have been passionate about understanding human behavior and translating it into strategies that drive meaningful brand growth. I thrive in dynamic environments where I can leverage my analytical skills and creativity to foster innovation and enhance brand visibility.

Experience

Work history, roles, and key accomplishments

Senior Research Analyst

Amica Senior Lifestyles

Apr 2024 - Apr 2025 (1 year)

Synthesized demographic, psychographic, and competitor data to build market personas, guiding real estate positioning and customer-centric development decisions. Produced over 30+ data-driven reports and presentations to C-suite and key stakeholders, translating complex market insights into strategic recommendations that informed investment decisions.

Market Research Data Analysis Strategic Planning Stakeholder Management Real Estate Development Go To Market Strategy Business Intelligence Data Visualization Competitive Analysis Market Trends

Research Analyst

Amica Senior Lifestyles

Mar 2022 - Apr 2024 (2 years 1 month)

Conducted market research for over 100 sites to support site selection and real estate strategies, enabling data-driven decisions on development opportunities. Developed analytical tools and templates that improved workflow efficiency by over 20%, streamlining research processes and accelerating strategic decision-making.

Market Research Data Analysis Workflow Optimization GIS UX Design Automation Analytical Tools Process Improvement

Sales Account Manager

Leni

Aug 2021 - Jan 2022 (5 months)

Negotiated leasing terms and managed client relationships to optimize space usage, resulting in a 15% increase in occupancy rates. Conducted pricing and market analyses to identify business development opportunities.

Sales Account Management Client Relationship Management Negotiation Pricing Analysis Market Analysis Business Development Real Estate Software Lead Generation

Consultant

Genemis Laboratories Inc

Sep 2020 - Apr 2021 (7 months)

Led market research and competitive analysis to identify new growth opportunities, resulting in a strategic roadmap that supported expansion into two new customer segments. Owned product pricing strategy by analyzing competitive data and customer insights—improving profit margin and market fit.

Market Research Competitive Analysis Strategic Planning Pricing Customer Insights Business Expansion CPG Data Analysis Growth Strategy

Marketing Lead

Pencil and Monk

Jan 2017 - Mar 2019 (2 years 2 months)

Developed brand positioning and visual storytelling strategies to differentiate services in a competitive design market, increasing client acquisition by 50%. Conducted customer feedback surveys and trend research to adapt brand messaging to evolving audience preferences.

Positioning)Visual Storytelling Marketing Strategy Customer Feedback Trend Research Event Management Team Leadership Digital Marketing Campaign Management

Architectural Assistant

Pencil and Monk

Aug 2016 - Jan 2017 (5 months)

Assisted in space planning and design development, managing end-to-end project workflows to ensure clear communication between clients and design teams, leading to successful project alignment and on-time delivery. Addressed complex spatial requirements with innovative design solutions tailored to client needs.

Space Management Project Management Client Communication Workflow Management Architectural Design Problem Solving Autocad Interior Design Project Coordination

Co-Founder

Ayamara Events

Aug 2012 - Apr 2014 (1 year 8 months)

Built and maintained strategic partnerships with local brands, sponsors, and vendors to co-host high-impact events, increasing brand exposure and event profitability. Designed and executed marketing campaigns—including social media, on-campus activations, and email outreach that increased event attendance by 40% in one year.

Event Management Strategic Partnerships Marketing Campaigns Social Media Marketing Logistics Management Team Leadership Customer Satisfaction Event Planning Community Engagement

Education

Degrees, certifications, and relevant coursework

Schulich School of Business, York University

Master of Business Administration, Business Administration

Activities and societies: VP Marketing, Schulich Real Estate and Infrastructure Club

Recipient of The Schulich School of Business Alumni Bursary Award for 2020-2021. As VP Marketing for the Schulich Real Estate and Infrastructure Club, curated weekly e-newsletters and digital features with a journalistic approach to industry updates, positioning the club as a go-to source for real estate trends within the student community. Developed and executed a multi-platform content strategy

Anna University

Bachelor of Architecture, Architecture

2012 -

Led the architecture division of the theatre club. Directed, acted in, and coordinated over 10 stage productions, managing script development, casting, rehearsals, and a 25+ member team to deliver high-quality performances on tight deadlines.