Open to opportunities

Saad Khan

@saadkhan7

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Strategic leader in consumer insights and marketing research.

Canada

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What I'm looking for

I am looking for a role that fosters innovation and strategic growth, with opportunities for leadership and collaboration in a dynamic environment.

I am a strategic leader with extensive experience in commercial and consumer insights, dedicated to driving revenue growth and operational excellence. Over the years, I have successfully led high-performing teams and established strong partnerships with top consumer packaged goods (CPG) and retail clients. My ability to synthesize diverse data into actionable strategies has consistently maximized outcomes and fostered innovation.

Throughout my career, I have achieved significant milestones, including delivering 10% year-over-year growth and managing a $4 million P&L, contributing to $50 million in revenue across North America. I have transformed departments, improved customer experience, and secured major clients, all while earning recognition for my contributions to business growth through AI-integrated solutions and strategic storytelling.

Experience

Work history, roles, and key accomplishments

Current

Vice President, Consumer & Marketing Insights (CMI) – North America

Current

NielsenIQ (NIQ)

Jan 2021 - Present (4 years 7 months)

Led collaboration with top North American CPG and Retail clients, driving profitability and portfolio growth. Mentored research professionals and senior associates to deliver tailored solutions, fostering strategic growth and lasting partnerships.

P&L management Client Relationship Management Strategic Planning Team Leadership Data Synthesis Forecasting

Director, Consumer Insights (CI) Canada Lead

NielsenIQ (NIQ)

Jan 2020 - Dec 2021 (1 year 11 months)

Managed departmental operations, including P&L oversight, team development, and key client relationships, focused on commercial strategy and client success. Led a team of 10, directing efforts to grow client portfolios and providing strategic insights to C-level executives to support business objectives.

Advanced Research CRM Tools SalesLoft Salesforce Power BI

Client Business Partner

NielsenIQ (NIQ)

Apr 2016 - Dec 2020 (4 years 8 months)

Managed Consumer Insights clients, delivering tailored research to support strategic decisions. Led a team of 5+ on segmentation, market assessments, and CX initiatives.

Consumer Insights Competitive Intelligence Marketing Category Management

Regional Research Director - MENA

Focus 360 Arabia

Jan 2015 - Apr 2016 (1 year 3 months)

Led Customized Research Unit across 6 GCC markets, managing a lean team and full P&L. Delivered insights on feasibility, start-ups, and brand strategy while supporting business growth with the CEO.

Custom Research P&L management feasibility studies Brand Strategy Business Growth Financial Analysis Network Leveraging

Senior Research Manager

Focus 360 Arabia

Sep 2014 - Dec 2015 (1 year 3 months)

Partnered with Fortune 500 clients across the UAE and KSA, supporting product development from concept to market evaluation and advising on market feasibility. Advised clients on business strategy and start-ups through in-depth feasibility studies and analysis, driving informed decision-making and growth.

Product Development Market Analysis Business Strategy feasibility studies Data Analysis Innovation

Education

Degrees, certifications, and relevant coursework

National American University

Bachelor of Science, International Business

Completed a Bachelor of Science (BSc) in International Business. This program provided a comprehensive understanding of global business practices and principles.