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Devang soni

@devangsoni

GTM operations at Synoriq, where I built a 9,000-company NBFC market universe and founder-led research-to-outreach workflows.

India

Message

At Synoriq, I’m part of the founding team establishing the Mumbai presence, working with the Founder across GTM, market intelligence, and commercial initiatives. I built a ~9,000-company NBFC market universe and a repeatable workflow for account research, CXO mapping, prioritization, and founder-led outreach.

I also partnered with an external automation agency on LinkedIn outreach workflows and built CRM and reporting processes to track account intelligence and outbound activity. For a founder-led CEO podcast initiative, I coordinate conversations with existing client CEOs and own content distribution across YouTube, Shorts, Reels, and social channels.

Earlier, I supported influencer campaign execution at Greenroom Now, co-built the digital consultancy Syncgrow, and built and operated a hyperlocal delivery venture. My projects include a customer churn analysis using Python and SQL, a Power BI sales dashboard, and a food donation platform built with React and Firebase.

Experience

Work history, roles, and key accomplishments

Current

Lead Generation Associate I

Current

Synoriq

Feb 2026 - Present (8 months)

Part of the founding team establishing Synoriq's Mumbai presence, working directly with the Founder across GTM, market intelligence, business development and commercial initiatives. Built a ~9,000-company NBFC market universe and developed repeatable research-to-outreach workflows supporting founder-led sales.

Market Intelligence GTM Operations Sales Operations CRM workflows Reporting HubSpot Google Sheets LinkedIn Outreach Workflow Automation SQL Excel Power BI

Account Management & Influencer Marketing Intern

Greenroom Now

Nov 2025 - Jan 2026 (2 months)

Supported execution of 5-6 campaigns worth ₹35+ lakh across BigBasket, Campus Shoes, Danone Protinex and Spotify, coordinating stakeholders and deliverables. Evaluated 400+ creators using engagement, audience, relevance, content quality and brand-safety criteria to build structured campaign shortlists.

Campaign Management Influencer Marketing Stakeholder Coordination Excel Google Sheets Reporting

Co-Founder

Syncgrow

Mar 2023 - Oct 2024 (1 year 7 months)

Co-built a digital consultancy, managing client requirements, execution, reporting and commercial coordination. Developed structured reporting and analytics workflows using Excel and Power BI to support client and business decisions.

Consulting Client Management Reporting Analytics Excel Power BI

Founder — Hyperlocal Delivery Venture

Independent

Built and operated a hyperlocal delivery business, owning customer acquisition, logistics, fulfilment and day-to-day operations. Generated ₹13,000+ revenue in the first month and managed a two-member delivery team.

Operations Customer Acquisition Logistics Team Management