Open to opportunities

Derrick Kwa

@derrickkwa

Message

I’m a growth marketing strategist who turns category insights into measurable revenue and durable brand demand.

Singapore

Message

What I'm looking for

I’m looking to own growth end-to-end—strategy through execution—with autonomy, clear revenue goals, and a team that values both market insight and rigorous measurement, experimentation, and CRO. I thrive where authenticity, clarity, and long-term demand matter.

I’ve been in digital marketing for >10 years, building growth for both DTC and B2B. I work best when I have real ownership and autonomy, with clear goals to drive revenue and contribution margin.

My approach starts with understanding the market—category structure, buyer behavior, price perception, meaning & memory—so growth comes from owning the right spaces and building long-term demand. I’m equally comfortable in the data side (analytics, experimentation, cohort and contribution analysis) and the qualitative side (positioning, messaging, and the brand story).

I’ve led end-to-end growth strategy and execution for early-stage brands, often as the only marketer. Selected outcomes include helping Once Upon a Pancake scale ahead of acquisition by HarperCollins, and leading Sway Medical through acquisition by HealthyRoster.

Whether it’s acquisition, CRO, email, or measurement systems, I prioritize grounding decisions in market truths rather than standard playbooks. I bring tool flexibility and self-sufficient execution, so teams get momentum without unnecessary complexity.

Experience

Work history, roles, and key accomplishments

Current

Lead Account Strategist

Current

Yamu Media

Jan 2024 - Present (2 years 4 months)

Led strategic growth for a portfolio of B2B SaaS and DTC startups, managing execution specialists and driving revenue and contribution margin improvements.

B2B SaaS Revenue Strategy Paid Media Management Marketing Analytics CRO Experimentation Team Leadership Contribution Margin

Performance Marketing & Growth Lead

Pink Orange Media

Jan 2022 - Jan 2024 (2 years)

Built acquisition and analytics infrastructure for international education brands, shifting focus toward efficiency and lead quality through experimentation and reporting.

Meta Ads Google Ads Marketing Analytics Experimentation Landing Page Optimization

Growth Consultant

Independent Consulting

Jan 2019 - Jan 2022 (3 years)

Provided growth strategy and execution for early-stage DTC and B2B teams, focusing on customer creation through positioning, lead-quality improvement, and downstream revenue tracking.

B2B Lead Generation Marketing Strategy SQL Generation CRO Experimentation

Fractional Growth Consultant

SocialStarters

Jan 2020 - Jan 2021 (1 year)

Advised and executed digital acquisition strategy for a social enterprise, focusing on practical growth execution and measurement-driven iteration.

Digital Acquisition Paid Media & Strategy Funnel Optimization Experimentation Analytics Reporting Demand Generation

Full-Funnel Growth Lead

Once Upon a Pancake

Jan 2019 - Jan 2020 (1 year)

Owned full-funnel digital growth strategy and execution for a DTC children’s education product, scaling revenue ahead of acquisition by HarperCollins.

DTC Growth Paid Acquisition Experimentation Email Marketing Funnel Analytics Retention Strategy