Open to opportunities

Prudence Yang

@prudenceyang

Growth analytics and digital experience professional who turns funnel signals into prioritized experiments and roadmaps.

Singapore

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What I'm looking for

I’m looking for a role where I can own KPI and funnel measurement, run experiments, and drive UX/CRO improvements end-to-end—translating evidence into prioritized roadmaps with clear stakeholder alignment and exec-ready reporting.

I’m a bilingual (Mandarin/English) growth analytics and digital experience professional with 3+ years across APAC & US, combining funnel analysis, KPI governance, experimentation, and UX/CRO optimization to diagnose drop-offs and translate signals into impact/effort roadmaps with owners and timelines.

At WPP Media (formerly GroupM), I’ve delivered strategy-to-execution work across multi-market client programs, owning success metrics, governance cadences, and audit-ready handovers. For example, I led Apple China market workstream delivery with weekly performance governance, NPI readiness (requirements alignment, UAT scripts, pre/post checks, early-life monitoring), and journey-level recommendations—resulting in follower growth (+36%) and conversion rate improvements (+8% and +17% in multi-factor views).

I also built measurable growth enablement for SK-II across 9 markets by establishing monthly reporting using GA4/GSC/Excel → Looker Studio dashboards, designing and reading out A/B tests, and converting results into rollout/iteration recommendations; I conduct experience-led site health reviews (CWV/PageSpeed trends, indexability/redirect reliability, and store-locator journeys) and align cross-functional decisions through executive reporting (MBR/QBR-style communications, decks/FAQs, and evidence packs). Before that, my internships and projects strengthened my end-to-end instincts—from cross-border e-commerce product operations to product marketing and research (including NLP/ML sentiment analysis)—and I now bring that same rigor to data lineage, dashboards, experimentation, and user-centric CRO.

Experience

Work history, roles, and key accomplishments

Digital Experience Analyst

WPP Media

Aug 2023 - Oct 2025 (2 years 2 months)

Led project-based growth analytics and digital experience optimization across APAC/US clients by defining success metrics, building KPI dashboards, and running experiments to diagnose and reduce funnel drop-offs. Delivered measurable impact including +36% followers (Zhihu), +12% (Zhidao), conversion lift of +8% and +17% (multi-factor), and a US market revenue +47% YoY (engagement period example) t

GA4 Looker Studio Google Search Console KPIs A B Testing Experimentation Conversion Rate Optimization (CRO)UX CRO Audits (CWV PageSpeed)Python SQL

Cross-border E-commerce Ops Intern

Shopline

Mar 2022 - Jul 2022 (4 months)

Supported cross-border MINISO store growth by tracking traffic→ATC→checkout→order funnels, maintaining Excel dashboards, and building optimization backlogs that drove double-digit MoM gains. Managed site operations and campaign execution (JIRA release requests, social/KOL coordination), and launched a new brand with SEO content and onsite event support.

Funnel Analysis performance reporting Excel Dashboard KPI Tracking Jira SEO & Content Campaign Operations Social Media Analytics

Product Marketing Intern

NetEase

Jul 2021 - Sep 2021 (2 months)

Coordinated cross-functional delivery for the newly launched "EVE: Endless Galaxy" by gathering requirements, tracking milestones, and supporting go-to-market and creative planning. Managed official social channels and activations, delivering 100K+ article reads, 10K+ campaign participants, and 2M+ video views.

Product Marketing Requirements Gathering Go To Market Management Social Media Management Content Strategy

Product Marketing Intern

Tencent

Mar 2021 - May 2021 (2 months)

Optimized HOOD’s social app product strategy using competitor analysis and mixed-method user research to build actionable user profiles/journeys and design recommendations. Segmented users and ran themed campaigns, reactivating 5,000+ users and acquiring 1,000+ new users.

Competitor Analysis Mixed Methods Research Journey Mapping User Segmentation Campaign Management Product Strategy

Part-time Marketing Associate

SCUT Youth New Media Center

Oct 2018 - Jun 2019 (8 months)

Produced campus editorial and video content, launching themed series with 50+ written pieces and 10+ short videos that generated 100K+ total views. Supported online/offline campus event promotion with 10K+ online participants and 1K+ on-site attendees per event through cross-channel execution and coordination with Student Union and Student Affairs.

Content Writing Video Production Event Marketing Audience Engagement Campaign Execution Social Offline Promotion

Education

Degrees, certifications, and relevant coursework

Nanyang Technological University (NTU)

Master of Science (MSc) in Information Studies, Information Studies

2022 - 2023

Completed an MSc in Information Studies with coursework in NLP & information retrieval, machine learning (PyTorch), and data analytics & visualization.