At Audible, I ran paid social acquisition across Australia, Japan and India, managing plans and media investment against CAC and subscriber targets. In Australia, I grew paid social from near zero into a full-funnel programme as CAC fell 39% year on year.
For Audible India, I owned paid acquisition across performance channels and reduced CAC by 10% in 2022 and a further 8% in 2023. I also led the go-to-market for Audible Suno, beating launch targets and saving US$120K a year in acquisition costs.
I began at Audible as a Senior Business Analyst, setting launch KPIs and analyzing campaign, engagement and retention performance. Before that, at Mu Sigma Inc., I built customer, promotion and sales forecasting models for retail and biopharmaceutical clients; measurement still guides how I make investment decisions.
