Looking for a job

LEE SHIUAN Chen

@leeshiuanchen

Growth and commercial leader at Bellezza Aesthetics who drove SGD 3M+ profit growth through funnel and CRM optimisation.

Singapore

Message

At Bellezza Aesthetics, I rebuilt the acquisition-to-retention funnel and drove SGD 3M+ profit growth. I own the marketing P&L and lead a team of 10 managing SGD 90–100K in monthly ad spend across Google, Meta and TikTok.

I delivered 100% YoY revenue growth through CRM-driven journeys and implemented AI chatbot automation that lifted customer satisfaction 31%. I also built lead-generation and conversion funnels across organic media, KOL partnerships and EDM.

At J&T Express in Singapore, I generated SGD 4M+ annual revenue growth through enterprise account expansion and partnerships, and delivered 18% regional revenue growth in six months. Earlier, I led marketing teams at J&T Express in Malaysia and Karuna Enterprise, and worked in retail banking acquisition campaigns at Hong Leong Bank and political and economic reporting at See Hua Daily News.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Bellezza Aesthetics

Jun 2025 - Present (1 year 4 months)

Drove SGD 3M+ profit growth by rebuilding the full acquisition-to-retention funnel. Owns the marketing P&L and leads a team of 10 managing SGD 90–100K in monthly ad spend at 5× ROAS.

Performance Marketing Google Ads Meta Ads TikTokAds CRM Funnel Optimization AI Chatbots Lead Generation KOL Partnership Management EDM P&L management

APAC Account Manager & Strategic Partnerships Manager

J&T Express

Aug 2023 - May 2025 (1 year 9 months)

Generated SGD 4M+ annual revenue growth through enterprise account expansion and partnerships. Managed a portfolio of deals from SGD52K to 2.4M, including Watsons, Skechers and e-commerce sellers.

Key Account Management Strategic Partnerships CRM Sales Pipeline Pricing Strategy Market Analysis Competitive Analysis Cross Border Trade

Digital Marketing Manager

Karuna Enterprise

Jan 2022 - Dec 2023 (1 year 11 months)

Achieved 130% of ticket-sales target for the Rainforest World Music Festival. Ran MYR1M integrated campaigns across SEO, SEM, paid social, KOLs and government partnership events.

SEO SEM Paid Social KOL Partnership Management Event Marketing Team Leadership

Marketing Manager

J&T Express

Jan 2018 - Dec 2022 (4 years 11 months)

Delivered 300% business growth and named Best Marketing Manager in 2020 and 2021. Generated MYR1M+ monthly revenue through omnichannel acquisition and led a 20-person cross-functional team.

Omni Channel Marketing B2B Sales B2C Marketing Brand Strategy Crisis Communications Pricing Strategy Team Leadership