Brian Tan

I’m a growth-focused marketer with 10+ years of experience driving revenue, leads, and customer acquisition across startups and established companies. I specialize in measurable performance in lean and remote environments, turning strategy into revenue-generating execution.

In recent roles, I’ve owned full acquisition funnels—from SEO and paid ads to conversion optimisation—improving organic rankings through technical SEO and content strategy, and increasing conversion efficiency via landing page optimisation. I also built website and full digital presence from scratch, running performance marketing (Google Ads, paid social) and managing e-commerce growth across platforms, supported by analytics & tracking.

When it comes to brand and go-to-market, I’ve led brand launch, positioning, and creative execution, including campaign messaging, marketing assets, and pitch decks. I’ve delivered results like generating $500,000 revenue in 4 months, reducing cost per lead to ~$1.40 through Google Ads optimisation, and improving engagement by 50%+ through integrated campaigns.