DSDivya Subramanian
@divyasubramanian
Experienced management and marketing professional driving growth in financial services.
IndiaWhat I'm looking for
As a dedicated and results-driven professional with over three years of experience in financial services, I specialize in managing and marketing products to drive growth and customer satisfaction. My expertise lies in data-driven campaigns, strategic planning, and market research, with a proven track record of portfolio growth and improved client engagement.
Throughout my career, I have successfully led marketing programs for credit card customers, managed high-value portfolios, and implemented innovative customer engagement strategies. My ability to leverage analytical tools and collaborate with cross-functional teams has consistently delivered enhanced customer experiences and revenue growth.
I hold a Master's in International Management, Marketing, and Entrepreneurship from OVGU, Magdeburg, Germany, and a Master's in Management Studies, Marketing from the University of Mumbai. My educational background, combined with my professional experience, equips me to navigate complex business challenges and drive strategic initiatives effectively.
Experience
Work history, roles, and key accomplishments
Product Manager
HDFC Bank Ltd.
Sep 2021 - Apr 2022 (7 months)
Directed marketing programs for 370,000 credit card customers, achieving 11% growth in customer base through targeted campaigns. Organized training for over 100 sales managers, improving sales productivity by 15%. Developed a specialized credit card for students, enhancing customer experience.
Digital Marketing Intern
N/A
Jul 2020 - Jan 2021 (6 months)
Focused on Google Analytics, content development, and social media marketing during a digital marketing internship. Gained hands-on experience in digital strategies and analytics.
Personal Banker
HDFC Bank Ltd.
Jul 2019 - Jul 2020 (11 months)
Managed a high-value portfolio worth over INR 10 million, increasing value by 23% and enhancing client retention. Marketed third-party products, achieving a 20% improvement in cross-sell ratios. Implemented customer engagement strategies that boosted repeat business by 15%.
Officer (Nodal Officer Team)
Axis Bank Ltd.
Oct 2014 - Apr 2016 (1 year 6 months)
Managed escalated credit card and loan complaints, achieving a 95% resolution rate. Handled legal notices ensuring compliance with product requirements. Coordinated with teams to reduce legal issues by 30%, enhancing customer experience.
Education
Degrees, certifications, and relevant coursework
OMOtto von Guericke University Magdeburg
Masters in International Management, International Management
2022 - 2024
Studied Strategic Management, DEI, Cross-Cultural Management, Marketing Methods and Analysis, among other subjects, focusing on the intersection of management and entrepreneurship.
UMUniversity of Mumbai
Masters in Management Studies, Management Studies
2017 - 2019
Focused on Marketing as part of the Masters in Management Studies, gaining insights into various marketing strategies and practices.
UMUniversity of Mumbai
Bachelor of Commerce, Banking and Insurance
2011 - 2014
Completed a Bachelor of Commerce with a focus on Banking and Insurance, providing a solid foundation in financial principles and practices.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
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