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SWETA JAMGADE

@swetajamgade1

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Product Marketing & Growth professional

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, with opportunities for growth and collaboration in a forward-thinking company.

I'm a Product Marketing professional with 7+ years of overall experience — the last 5+ focused on product marketing and digital growth, building on two earlier years in account planning and sales strategy.

I enjoy connecting the dots between what customers need, what products offer and how businesses bring that value to market.

My work spans customer research, positioning, messaging, segmentation, content strategy and optimisation, across paid campaigns, websites and digital customer journeys. I'm looking for my next role with a distributed or global team, flexible for EU and US timezone overlap.

Experience

Work history, roles, and key accomplishments

Current

Chief Manager- Product Marketing (Sr mg)

Current

ICICI Prudential Life Insurance

Aug 2021 - Present (5 years 2 months)

Drove 516% YoY revenue growth for a child product through differentiated messaging, strategic campaigns, and funnel optimization; improved campaign ROI by 22% and boosted lead quality by 15% while leading content and design teams to achieve 42% CTR uplift.

Product Marketing GTM Strategy Funnel Optimization Sales Enablement Market Research Campaign Management A B Testing Analytics Proposition Development Content Strategy Copywriting Website Optimization Funnel Management

Current

Sr Manager II – Marketing & e-Commerce

Current

ICICI PRUDENTIAL LIFE INSURANCE

Aug 2021 - Present (5 years 2 months)

Led the development and execution of omni-channel marketing campaigns, resulting in significant revenue growth and improved lead conversion rates. Conducted extensive market research and crafted effective content strategies, optimizing digital marketing efforts and enhancing customer engagement.

Digital Marketing Market Research Content Strategy Influencer Marketing Data Analysis Customer Retention SEO Email Marketing

Manager – Account Planning

RELIANCE BROADCAST NETWORK LTD, BIG FM

Apr 2019 - Aug 2021 (2 years 4 months)

Identified market opportunities and developed strategies for over 150 clients, enhancing client acquisition through data-driven proposals. Conducted market research to elevate the Bangalore station's performance.

Market Analysis Strategic Planning Proposal Development Research Data Analysis Partnership Development Innovation Project Management

Manager - Account Planning

Reliance Broadcast Network

Apr 2019 - Aug 2021 (2 years 4 months)

Identified and leveraged ₹22 crore market opportunities and developed strategies for 150+ clients, produced 50+ data-driven proposals and secured partnerships with major brands leading to market-share gains for the Bangalore station.

Customer Relationship Management Account Planning Sales Strategy Market Research Proposal Development Strategic Partnerships Revenue Growth Competitive Analysis