SWETA JAMGADE
@swetajamgade1
Results-oriented Digital Marketing Strategist driving significant growth.
What I'm looking for
I am a results-oriented Digital Marketing Strategist with a proven track record in developing and executing comprehensive digital marketing strategies that significantly increase website traffic and conversion rates. My expertise lies in market research, crafting value propositions, and implementing data-driven optimization techniques that lead to successful lead generation and customer acquisition.
In my current role as Sr Manager II at ICICI Prudential Life Insurance, I led the development of an omni-channel marketing campaign that generated impressive monthly revenue and achieved a remarkable YOY growth. My ability to conduct extensive market research and create compelling content strategies has resulted in substantial increases in lead-to-conversion rates and overall marketing ROI. I thrive on optimizing user experiences and leveraging influencer marketing to enhance brand awareness and drive results.
With an MBA in Marketing and Operations and a B.Tech in Chemical Engineering, I bring a unique blend of analytical skills and creative thinking to the table. My professional journey has been marked by numerous awards and recognitions, underscoring my commitment to excellence and innovation in the digital marketing landscape.
Experience
Work history, roles, and key accomplishments
Senior Manager - Product Marketing
ICICI Prudential Life Insurance
Aug 2021 - Present (4 years 6 months)
Drove 516% YoY revenue growth for a child product through differentiated messaging, strategic campaigns, and funnel optimization; improved campaign ROI by 22% and boosted lead quality by 15% while leading content and design teams to achieve 42% CTR uplift.
Sr Manager II – Marketing & e-Commerce
ICICI PRUDENTIAL LIFE INSURANCE
Aug 2021 - Present (4 years 6 months)
Led the development and execution of omni-channel marketing campaigns, resulting in significant revenue growth and improved lead conversion rates. Conducted extensive market research and crafted effective content strategies, optimizing digital marketing efforts and enhancing customer engagement.
Manager – Account Planning
RELIANCE BROADCAST NETWORK LTD, BIG FM
Apr 2019 - Aug 2021 (2 years 4 months)
Identified market opportunities and developed strategies for over 150 clients, enhancing client acquisition through data-driven proposals. Conducted market research to elevate the Bangalore station's performance.
Manager - Account Planning
Reliance Broadcast Network
Apr 2019 - Aug 2021 (2 years 4 months)
Identified and leveraged ₹22 crore market opportunities and developed strategies for 150+ clients, produced 50+ data-driven proposals and secured partnerships with major brands leading to market-share gains for the Bangalore station.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Management Ranchi
MBA, Marketing & Operations
2017 - 2019
Indian Institute of Management Ranchi
Master of Business Administration, Marketing & Operations
2017 - 2019
Completed a Master of Business Administration with focus on Marketing and Operations from 2017 to 2019.
National Institute of Technology Calicut
B.Tech, Chemical Engineering
2012 - 2016
National Institute of Technology Calicut
Bachelor of Technology, Chemical Engineering
2012 - 2016
Completed a Bachelor of Technology in Chemical Engineering from 2012 to 2016.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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