SWETA JAMGADE

I am a results-oriented Product Marketing and Growth Strategist with a proven track record in developing and executing go-to-market strategies that drive customer acquisition, revenue growth, and product adoption. My expertise lies in market research, positioning, messaging, user journey optimization, and data-driven marketing strategies that improve conversion rates and business impact.

In my current role as Sr. Manager II at ICICI Prudential Life Insurance, I led integrated product marketing initiatives and omni-channel campaigns that generated significant monthly revenue and delivered strong year-on-year growth. I have worked extensively on customer insights, competitive analysis, value proposition development, and lifecycle marketing to improve lead quality, engagement, and conversions. My ability to align business goals with customer needs has helped drive higher marketing ROI, stronger product visibility, and improved digital experiences.

I thrive at the intersection of strategy, analytics, and storytelling — translating complex products into compelling customer narratives. From GTM planning and campaign execution to funnel optimization and performance analysis, I focus on building scalable growth strategies that deliver measurable business outcomes. I also have experience leveraging content marketing, experimentation, and influencer-led initiatives to enhance brand awareness and product adoption.

With an MBA in Marketing and Operations and a B.Tech in Chemical Engineering, I bring a strong analytical foundation combined with strategic and creative problem-solving skills. My professional journey has been recognized through multiple awards and achievements, reflecting my commitment to innovation, customer-centric thinking, and driving impactful growth through product marketing.