Seth Valchev

Lead AI strategy, tooling, and adoption for a global marketing organization. Own the AI content platform, from governance model to certified content lifecycle, and drove majority adoption within three months. Built an AI agent connecting CRM, marketing automation, and intent data that cut BDR prep time in half. Created the AI fluency and prompting frameworks used across marketing.

Led digital transformation and CRM implementations that increased lead generation by 20% and eliminated up to 20 hours of manual work per month. Designed automation infrastructure and training that improved prospect management, accelerated deal closures, and saved clients roughly 15 hours monthly.

Orchestrated a global programmatic nurture engaging 400,000 prospects and contributing over $113M in new pipeline while accelerating $332M in total pipeline. Pioneered AI-powered Copilot agents saving a projected $45,000 annually and drove A/B testing adoption to boost engagement metrics by over 25% across regions.

Ran multi-channel B2B demand generation across email, webinars, and digital advertising for IT and cybersecurity products. Built and automated marketing funnels in Eloqua and Salesforce with regional marketing and sales operations teams. Tracked and improved MQLs, conversion rate, and ROI across the funnel. Promoted to Senior Integrated Campaign Manager within two years.

Managed global Lipper Fund Award campaigns generating over 3,000 leads and 70+ qualified opportunities, achieving a 26% MQL-to-opportunity conversion. Built a global A/B testing framework and executed campaigns at ~$35,000 cost that produced $150,000 in predicted revenue and influenced over $300,000 in pipeline value.

Created and executed targeted email marketing campaigns and optimized assets including landing pages and web forms to drive customer retention and engagement. Leveraged performance data and marketing automation best practices to refine strategy and improve results across digital channels.

Led multi-channel growth strategies across paid search, social, SEO, and email while managing CRM operations and applying performance analytics to optimize campaign ROI and customer engagement. Implemented data-driven improvements to increase acquisition efficiency.

Owned and optimized paid campaigns across AdWords, Bing, and social platforms, and led content creation and email marketing to drive customer acquisition and retention. Conducted market and competitor analysis to inform strategic campaign positioning.

Grade: 1st class

Pursuing a Bachelor of Arts in Journalism & Media at Coventry University since September 2021; achieved 1st class standing to date.