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Birgit Hoelters

@birgithoelters

CRM marketing manager at BetVictor who shaped player retention and localized campaigns across emerging markets.

At BetVictor, I developed localized CRM strategies for emerging markets, managing marketing operations across two brands, five locales, and three time zones. I planned and launched targeted campaigns across Sportsbook and Casino, with ownership of VIP promotions.

As Head of Retention Germany, I led retention strategies across Sportsbook and Casino and owned the CRM lifecycle from onboarding through reactivation and win-back. I used automated and triggered communications, segmentation, and A/B testing to improve campaign effectiveness.

Earlier at BetVictor, I managed German marketing campaigns and created and localized content across CRM, social media, websites, and affiliate platforms. I also supported the German license application process with translations and documentation.

I’ve worked across customer journeys, loyalty, and responsible gaming, and I’m fluent in English and German. My experience includes applying English/UK regulatory principles and working within German compliance frameworks.

Experience

Work history, roles, and key accomplishments

Marketing Manager Emerging Markets

BetVictor

Jan 2024 - Nov 2025 (1 year 10 months)

Managed end-to-end marketing operations across two brands, five locales, and three time zones, ensuring seamless campaign delivery while applying English/UK regulatory and compliance principles. Developed and executed localised CRM strategies with full ownership of VIP promotions to drive engagement, conversion, and player retention.

CRM Marketing Operations Campaign Management Compliance Localization Multi channel Marketing Segmentation KPI Tracking Agile Workflows Loyalty Programs Compensation Structuring Responsible Gaming

Head of Retention Germany

BetVictor

Aug 2020 - Dec 2023 (3 years 4 months)

Led the development and execution of retention strategies across Sportsbook and Casino products, driving player engagement and long-term loyalty. Owned the full CRM lifecycle from onboarding journeys to reactivation and win-back campaigns, managing multi-channel communications and segmentation strategies.

Retention Strategy CRM Lifecycle Segmentation Multichannel Communication A B Testing Team Leadership Competitive Analysis Responsible Gaming KPI Optimization

Marketing Manager Germany

BetVictor

Jul 2018 - Jul 2020 (2 years)

Managed and delivered marketing campaigns for German customers across Sports and Casino, including ad hoc, scheduled, and automated initiatives. Created and maintained content across all platforms, supported paid advertising, and oversaw translations to ensure linguistic accuracy and cultural relevance.

Marketing Campaigns Content Management CMS Translation Localization Social Media SEO Paid Advertising Facebook Bing Photoshop Compliance

Marketing Executive Germany

BetVictor

Aug 2017 - Jun 2018 (10 months)

Created and managed content across multiple marketing channels, including social media, affiliate platforms, CRM campaigns, and the company website. Supported product owners with German-language content and maintained website and mobile product updates using CMS.

Content Management Social Media Affiliate Marketing CRM CMS Translation Localization Photoshop Competitive Analysis

VIP Account Manager UK, Ireland & Germany

BetVictor

Nov 2016 - Jul 2017 (8 months)

Managed a portfolio of high-value VIP customers across Germany, the UK, and Ireland, providing personalized account management and 24/7 support. Built strong relationships with VIP clients, handled escalations, and created tailored bonuses and promotions to drive engagement.

VIP Management Customer Relationship Management Escalation Handling Compensation Structuring Event Management Reporting Responsible Gaming

VIP Executive UK, Ireland & Germany

BetVictor

Jan 2016 - Oct 2016 (9 months)

Processed high-value VIP telephone bets, handling large stakes with professionalism. Managed customer deposits and withdrawals, ensured KYC compliance, and resolved customer complaints across sportsbook and casino channels.

VIP Betting Customer Service KYC Compliance Complaint Resolution Responsible Gaming Communication Skills