Silvana Bernal

Founded a CRM consultancy specializing in retention strategy and lifecycle marketing automation. Built and deployed the corporate website using modern generative AI design tools and configured technical SEO and Google integrations to drive inbound lead generation.

Built and scaled the CRM function from the ground up, establishing operational processes, campaign workflows, and lifecycle marketing strategies. Planned and executed multi-channel CRM campaigns across 17 international affiliate brands, increasing email open rates from 10% to 20% and click-through rates from 1% to 3% through targeted segmentation.

Executed multi-channel CRM campaigns and automated customer journeys across 12 European markets and the UK using Salesforce Marketing Cloud. Developed audience segmentation and automated lifecycle campaigns to deliver relevant communications across different customer segments.

Tailored retention lifecycles to navigate distinct regulatory environments, safeguarding brand compliance while boosting active user engagement across LATAM. Developed personalised communications across Email, SMS, Push Notifications, and Onsite Messaging to drive customer engagement and retention.

Executed financial risk analysis, credit assessments, and data-driven reporting to support commercial decisions.

Managed agricultural barter operations, financial reconciliation, and cross-functional stakeholder coordination.

Completed an Advanced Diploma in Marketing at Queensland International Institute in Australia.

Earned a Bachelor's Degree in Economics from the University of Buenos Aires in Argentina.