Open to opportunities

Shiri Amit

@shiriamit

Message

Results-driven marketing leader with expertise in operations optimization.

Israel

Message

What I'm looking for

I am looking for a role that fosters creativity and innovation, with opportunities for professional growth and collaboration.

I am a results-driven marketing leader with extensive experience in optimizing marketing operations. I was recognized with the Annual Marketing Excellence Award in 2022 for my exceptional performance at Cato Networks, where I drove cross-functional collaboration and implemented innovative marketing technologies. My passion lies in delivering data-driven results and fostering continuous operational improvement.

In my current role as Director of Marketing Operations, I spearheaded the evaluation and customization of marketing technologies, ensuring alignment with departmental needs. I have a proven track record of leading high-performing teams, managing recruitment, coaching, and professional development to foster growth and success. My strategic initiatives have consistently driven alignment with business objectives, optimizing campaign performance and maximizing profitability.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing Operations

Current

Cato Networks

Jan 2023 - Present (2 years 4 months)

Spearheaded the evaluation and customization of marketing technologies, streamlining processes to align with department needs. Managed integration of marketing tools with Marketo and Salesforce, and led cross-functional teams to optimize campaign performance through data-driven decisions.

Marketing Automation Salesforce Marketo Data Analysis Team Leadership Vendor Management Campaign Optimization Performance Metrics Cross Functional Collaboration

Senior Manager, Marketing Operations

Cato Networks

Jan 2022 - Jan 2023 (1 year)

Led a team to optimize workflows and enhance marketing operations. Transitioned from a lead-based to an account-based Salesforce strategy, aligning with sales objectives and recognized with the Marketing Excellence Award for outstanding contributions.

Salesforce Team Management Workflow Optimization Marketing Strategy Account Based Marketing

Marketing Automation Manager

Cato Networks

Jan 2020 - Jan 2022 (2 years)

Managed end-to-end email marketing campaigns, improving performance through A/B testing and data analysis. Ensured compliance with regulations while overseeing database management and cross-functional collaboration.

Email Marketing A B Testing Data Analysis Compliance Database Management Cross Functional Collaboration Campaign Management

Marketing Automation Manager

Panaya

May 2019 - Jan 2020 (8 months)

Collaborated on email campaign content, identified audience segmentation criteria, and ran A/B tests to optimize performance. Managed compliance and database while working closely with various teams.

Email Campaigns Segmentation A B Testing Compliance Database Management Team Collaboration Performance Optimization

Senior Digital Marketing Manager

Portnox

Jan 2018 - May 2019 (1 year 4 months)

Led PPC campaign strategy and budget management, analyzed campaign results, and optimized conversion rates. Managed social media pages and organized events from concept to completion.

PPC Strategy Budget Management Conversion Rate Optimization Social Media Management Event Planning Salesforce Reporting

Marketing Operations Manager

Gemalto

Feb 2014 - Jul 2016 (2 years 5 months)

Orchestrated product launches for Identity and Data Protection solutions, improving communication efficiency through project management and marketing automation via Pardot.

Product Launches Project Management Marketing Automation Pardot Communication

Facilities Manager

SafeNet

Oct 2010 - May 2013 (2 years 7 months)

Managed site facilities including budget and project management, event planning, and negotiation with contractors. Supervised a team of seven direct reports.

Budget Management Project Management Event Planning Negotiation Team Management Facilities Management

Administration Team Leader

Aladdin Knowledge Systems

Jan 2006 - Jan 2010 (3 years 11 months)

Managed day-to-day operations of headquarters for a high-tech startup, overseeing project management and a team of three direct reports during rapid company growth.

Operations Management Project Management Team Leadership Budget Management