alejandro hernandez
@alejandrohernandez1
Experienced Head of Commercial LATAM focused on revenue optimization.
ColombiaWhat I'm looking for
I am an accomplished professional with extensive experience in commercial operations and CRM monetization across the LATAM region. Currently, I serve as the Head of Commercial for Betsson Group, where I optimize revenue in various local markets by collaborating with country managers to implement best practices in marketing, CRM, and operations.
Previously, I led the CRM monetization efforts for Betsson Group, managing the entire customer lifecycle for different verticals, including sportsbook and casino. My leadership of a team of seven managers across multiple markets has honed my skills in customer acquisition, retention, and reactivation strategies. I have also consulted for various gambling and crypto brands, developing successful acquisition strategies and launching profitable affiliate programs.
My background in marketing intelligence and online marketing management has equipped me with the ability to implement data-driven strategies that enhance customer engagement and drive business growth. I am passionate about leveraging data analysis and business intelligence to optimize marketing efforts and improve customer experiences.
Experience
Work history, roles, and key accomplishments
Head of Commercial LATAM
Betsson Group
Nov 2024 - Present (6 months)
Responsible for optimizing revenue across local markets in LATAM, collaborating with Country managers to implement best practices in marketing, CRM, and operations.
Head of CRM & Monetization LATAM
Betsson Group
Jul 2023 - Nov 2024 (1 year 4 months)
Oversaw the entire customer lifecycle for various verticals including sportsbook and casino, leading a team of 7 managers across LATAM markets.
Consultant CRM & Operations
Various Clients
Jan 2018 - Jul 2023 (5 years 6 months)
Managed acquisition and retention strategies for several gambling and crypto brands, including launching and developing affiliate programs.
WAMarketing Intelligence Manager
Wanabet
Jan 2015 - Jan 2018 (3 years)
Managed customer acquisition and retention strategies while implementing a Business Intelligence platform and strategy for the group.
LAAcquisition Manager
Ladbrokes
Jan 2010 - Jan 2011 (1 year)
Led brand positioning in Spain, coordinating activities to attract new customers through online and offline channels, including sponsorships.
TUOnline Marketing Manager
TurboForex
Jan 2010 - Jan 2015 (5 years)
Led the launch of a forex startup in Spain and LATAM, enhancing online presence through various marketing channels and implementing CRM vision.
BEMedia & Partnership Manager
Betclic
Jun 2008 - Jan 2010 (1 year 7 months)
Developed key agreements for brand positioning and executed acquisition strategies through affiliate platforms to meet company objectives.
Education
Degrees, certifications, and relevant coursework
Business School CEU San Pablo
MBA, E-Business
2000 - 2001
Earned an MBA with a focus on e-business, covering various aspects of online business management and digital strategies.
Madrid School of Marketing
Executive Master, Big Data and Business Intelligence
2015 -
Pursued an Executive Master in Big Data and Business Intelligence, emphasizing data-driven decision making and analytics in marketing.
Instituto de Empresa
Executive Program, Marketing
2018 -
Completed an Executive Program in Marketing, ranking number 1 of the promotion, focusing on advanced marketing strategies and practices.
Availability
Location
ColombiaAuthorized to work in
SpainInterested in hiring alejandro?
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