Hadar shafir

Coordinated three eCommerce launches across positioning, site content, promotions, payment options, analytics and launch readiness; developed GTM plans for consumer and AI products.

Led a 12-person team and a $6.2M monthly marketing budget across FACEIT, ESL Play and eCommerce; partnered with Product, Commerce and Finance on proposition, customer journeys and performance. Owned messaging and lifecycle journeys from registration to premium subscriptions and in-platform add-ons; implemented Braze and increased retention 20%.

Led a 25-person operation across marketing, CRM, content, creative, automation and product execution for a trading platform and related subscription products. Refined positioning and journeys with Product and Sales, increasing average user value 30% and end-funnel conversion 20%; improved creative production output 300%.

Led a 15-person team and ~$1.5M monthly marketing budget; guided launch and go-to-market of a forex brand, crypto exchange and digital wallet. Contributed to monthly customer revenue growth from ~$0.5M to $5.6M+ during tenure by improving proposition, automated conversion and cross-channel performance.

Owned operating P&L, partner strategy and commercial delivery; returned the business to profitability within three months through payment-term changes and in-house media generation.

Led international acquisition, email, affiliate and product marketing across English- and Russian-speaking markets; contributed to monthly customer revenue growth in this separate business from ~$0.5M to $5.6M+ during tenure.

Directed product marketing and operations for MusicLab.

Managed marketing activities for ICQ.

Specialized in user acquisition for Iqtech.

Managed projects and provided customer service and sales support at YES DBS Satellite Services.