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Mauricio Pacifico

@mauriciopacifico

CRM Manager at Novibet, shaping player segmentation and personalized campaigns across email, SMS, and push.

At Novibet, I analyze player data for customer segmentation and manage personalized communications across email, SMS, and push notifications. I also plan and execute automated and ad-hoc campaigns.

At Kaizen Gaming (Stoiximan/Betano), I supported local teams in building, testing, and executing CRM campaigns for Sportsbook and Casino products. This work contributed to engagement, retention, monetization, and cross-sell objectives.

Across roles at GVC Group, bwin, Full Tilt, and 888holdings, I executed customer marketing and communication campaigns, including email, SMS, and automated lifecycle flows. I bring experience with CRM platforms including Optimove, Unica, and Exact Target, as well as HTML.

Experience

Work history, roles, and key accomplishments

NO

Current

CRM Manager (Latam)

Current

Novibet

May 2023 - Present (3 years 5 months)

Responsible for customer segmentation, retention strategy, personalized communication, and campaign management across multiple channels.

Customer Segmentation Retention Strategy Personalized Communication Campaign Management Email SMS Push Notifications

KS

CRM Manager

Kaizen Gaming (Stoiximan/Betano)

Oct 2019 - May 2023 (3 years 7 months)

Supported local teams in building, testing, and executing CRM campaigns for Sportsbook and Casino products, driving engagement and retention.

CRM Campaigns Sportsbook Casino Cross Selling Retention Monetization

GG

Gaming Customer Marketing Associate

GVC Group

Apr 2017 - Oct 2019 (2 years 6 months)

Executed and coordinated marketing campaigns, monitored performance, provided feedback, and trained new joiners.

Optimove IBM Unica ExactTarget TextLocal Other Levels Indigo Push Real Time Email Return Path

GG

CRM Associate

GVC Group

Dec 2016 - Feb 2017 (2 months)

Planned, executed, analyzed, and optimized CRM and promotional activities to increase customer satisfaction and engagement.

Optimove Other Level ExactTarget Salesforce Marketing Cloud IBM Unica HTML Return Path

BW

Customer Interaction Management

bwin

Mar 2011 - Nov 2016 (5 years 8 months)

Executed all customer communication campaigns across channels for Party and GD labels, including email, SMS, and in-client banners.

HTML IBM Unica StrongMail ExactTarget Return Path Dreamweaver

FT

Online Communications Executive

Full Tilt

Aug 2010 - Oct 2010 (2 months)

Managed all member marketing and operational emails execution under the Poker brand and provided in-depth reporting.

HTML Dreamweaver StrongMail Microsoft Frontpage

HO

Online Marketing Executive

888holdings

Sep 2003 - Aug 2010 (6 years 11 months)

Developed the consumer side of the business by implementing email marketing campaigns, coordinating dispatch, and monitoring deliverability.

HTML CSS Dreamweaver Silverpop Microsoft Frontpage

Education

Degrees, certifications, and relevant coursework

UP

Universidade Paulista

Bachelor, Computer System Analysis (IT)

1996 - 1999

Bachelor's degree in Computer System Analysis (IT) from Universidade Paulista, completed in 1999.

Tech stack

Software and tools used professionally

Salesforce Marketing Cloud

Availability

Looking for a job

Location

Spain

Authorized to work in

Salary expectations

55k+ EUR

Social media

Job categories

CRM Manager Customer Marketing Manager Online Marketing Manager

Skills

CRM CRM Campaign Management Customer Segmentation Customer Retention Lifecycle Marketing Email Marketing SMS Marketing Push Notifications Marketing Automation Cross Selling Campaign Reporting HTML CSS Optimove IBM Unica

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