Open to opportunities

David Lucky

@davidlucky1

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I build product marketing and partner GTM for cloud, security, and AI infrastructure.

United States

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What I'm looking for

I'm looking to build product marketing, GTM strategy, and partner ecosystems for cloud, security, data, and AI offerings, especially in fast-changing startup or scale-up environments.

I build product marketing and go-to-market programs for cloud, security, data, and AI infrastructure. At Effectual, I led product and partner marketing with AWS, HashiCorp, Snowflake, and Databricks, producing launches, Marketplace offerings, co-branded content, and sales enablement.

I created an AWS governance and cloud landing zones campaign that generated a 40% pipeline lift, while AI-focused demand generation added a further 30%. I’ve also helped enterprises position cloud governance, security, identity, FinOps, AI, and data modernization solutions for technical and executive audiences.

At Centrilogic, I was hired as the first Head of Product and built the product marketing function supporting its Microsoft Azure partnership. I partnered with Microsoft field teams on co-sell campaigns that helped drive 35% Azure consumption growth, while leading GTM for Microsoft Defender and Azure Sentinel offerings.

Earlier, I was Datapipe’s first product hire and built product marketing from zero through its acquisition by Rackspace. My background began in product management for managed firewall, secure email, network security, and financial-services voice and data platforms, and I bring that technical foundation to messaging, launches, partner ecosystems, and sales enablement.

Experience

Work history, roles, and key accomplishments

Current

Founder & Principal

Current

CloudScale Advisory, LLC

Jan 2025 - Present (1 year 7 months)

Founded a consulting practice focused on product marketing, GTM strategy, and partner ecosystems for cloud and AI.

Product Marketing GTM Strategy Partner Ecosystem AI

Senior Director, Product Marketing

Effectual Inc

Jan 2023 - Jan 2025 (2 years)

Owned product and partner marketing with AWS, HashiCorp, Snowflake, and Databricks, driving pipeline through launches, campaigns, and sales enablement. Created a joint AWS ebook and campaign that generated a 40% pipeline lift, with additional AI-focused demand generation contributing a 30% lift.

Product Marketing Partner Marketing AWS Hashicorp Snowflake Databricks Sales Enablement Demand Generation Competitive Analysis Market Research Content Creation

Senior Product Marketing Manager

Centrilogic

Jan 2019 - Jan 2023 (4 years)

Built the product marketing function as first Head of Product, supporting Centrilogic's Microsoft Azure partnership. Partnered with Microsoft field teams on joint campaigns and co-sell motions, driving 35% Azure consumption growth.

Product Marketing Azure Partner Marketing Sales Enablement Launch Playbooks Demo Scripts Security SIEM Microsoft Defender Azure Sentinel

Product & Marketing Leadership

Datapipe

Jan 2011 - Jan 2019 (8 years)

Built product marketing from zero as first product hire, including launch frameworks, messaging architecture, and competitive intelligence. Directed joint GTM with major cloud providers and led product due diligence on acquisitions.

Product Marketing Launch Frameworks Competitive Intelligence Salesforce Partner Marketing Analyst Relations Gartner Forrester IDC Cloud Financial Management

Product Manager — Managed Security Services

AT&T

Jan 2009 - Jan 2011 (2 years)

Owned managed firewall, secure email gateway, and network security products for enterprise customers, translating technical capabilities into benefit-led positioning and launch materials.

Product Management Managed Security Firewalls Network Security Positioning Launch Materials

Product Manager — Financial Services

IPC Systems

Jan 2008 - Jan 2009 (1 year)

Led launch of a hosted trading voice and data network platform serving global financial services clients.

Product Management Financial Services Data Networking Launch

Education

Degrees, certifications, and relevant coursework

Lehigh University

Bachelor of Science, Industrial Engineering

Bachelor of Science in Industrial Engineering with an Information Systems track from Lehigh University's P.C. Rossin College of Engineering and Applied Science.