Andrew Hawthorn
@andrewhawthorn
Product Marketing leader with 20+ years of experience driving growth.
United StatesWhat I'm looking for
As a seasoned Product Marketing leader and storyteller, I have over 20 years of experience transforming complex technologies into compelling narratives that drive revenue. My journey has been marked by significant achievements, including growing revenue tenfold for three products through innovative go-to-market strategies for AI-driven data management solutions.
At Hawthorn Marketing, my boutique consultancy, I provide strategic fractional CMO services to high-growth technology firms and nonprofits in the Bay Area. My efforts have led to a 26% increase in pipeline for a large nonprofit and have empowered a major cloud vendor to scale its training for over 10,000 sales makers. Previously, as Senior Director of Product Marketing at Informatica, I managed a high-performing team that consistently exceeded demand generation targets, earning recognition as the top marketing team in 2021.
My passion for mentoring is reflected in my role as an educator, where I teach product marketing and storytelling to over 100 MBA students at San Jose State University. I believe in the power of effective communication and strategic thinking to drive business success, and I am committed to fostering the next generation of marketing leaders.
Experience
Work history, roles, and key accomplishments
HMFounder and CEO
Hawthorn Marketing
Jan 2023 - Present (2 years 5 months)
Founded a boutique marketing consultancy providing strategic fractional CMO services to high-growth technology firms and nonprofits. Developed sales enablement strategies for a major cloud vendor and increased pipeline for a nonprofit through targeted marketing.
HMFounder and CEO
Hawthorn Marketing
Jan 2023 - Present (2 years 5 months)
Founded a boutique marketing consultancy providing strategic fractional CMO services to high-growth technology firms and nonprofits. Increased pipeline by 26% for a large nonprofit through targeted segmentation and tailored digital content.
Senior Director of Product Marketing
Informatica
Jan 2020 - Jan 2023 (3 years)
Led a high-performing Product Marketing team at Informatica, achieving significant demand generation and opportunity conversion targets. Developed a cloud transformation GTM strategy that generated $200M ARR and increased sales pipeline by 50%.
Senior Director of Product Marketing
Informatica
Jan 2020 - Jan 2023 (3 years)
Led a high-performing Product Marketing team that exceeded demand generation targets and generated $200M ARR through a cloud transformation GTM strategy. Increased sales pipeline by 50% in 24 months with PLG and ABM initiatives.
Director of Product and Solutions Marketing
Boomi, a Dell Technologies Company
Jan 2016 - Jul 2020 (4 years 6 months)
Drove significant ARR growth from $20M to $300M by implementing vertical segmentation GTM plans and campaigns. Expanded the Product Marketing team to meet market demand and launched multiple co-marketed solutions with cloud partners.
Senior Product Line Marketing Manager
VMware
Jan 2010 - Feb 2014 (4 years 1 month)
Generated $100M in revenue and acquired 1100 enterprise customers through the launch of Horizon Workspace. Developed tailored presentations for C-suite decision-makers, driving significant revenue growth.
Director of Product and Solutions Marketing
Boomi, a Dell Technologies Company
Jan 2016 - Jul 2020 (4 years 6 months)
Directed Product and Solutions Marketing at Boomi, capturing $35M in ARR through targeted GTM plans. Expanded the Product Marketing team significantly and contributed to a rapid growth in ARR from $20M to $300M.
Director of Product Marketing
Castlight Health
Jan 2015 - Jan 2016 (1 year)
Increased contract value by 26% through innovative pricing models and targeted marketing campaigns. Enhanced collateral performance by implementing data-driven message testing and persona development.
Director of Product Marketing
Castlight Health
Jan 2015 - Jan 2016 (1 year)
Increased contract value and improved marketing collateral performance at Castlight Health through innovative pricing models and data-driven marketing strategies.
Senior Product Line Marketing Manager
VMware
Jan 2010 - Feb 2014 (4 years 1 month)
Generated significant revenue and customer acquisition at VMware through the launch of the Horizon Workspace and tailored presentations for enterprise clients.
Education
Degrees, certifications, and relevant coursework
TUThe George Washington University
Bachelor of Arts, Political Science and International Affairs
Bachelor of Arts in Political Science & Bachelor of Arts in International Affairs.
Availability
Location
United StatesAuthorized to work in
Website
hawthornmarketing.comJob categories
Skills
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