Tarif Solaiman
@tarifsolaiman
Product Marketing Manager at Microsoft Security who grew cloud security solutions 30% year over year and improved campaign ROI 30%.
United StatesWhat I'm looking for
At Microsoft Security, I defined and led full-funnel marketing strategy for Cloud Security solutions, driving 30% year-over-year growth through customer-centric campaigns.
I executed the Be Fearless security marketing campaign, which lifted brand perception by 15% among CISOs and security decision-makers. Data-driven optimizations improved campaign ROI by 30% and upper-funnel conversions by 25%.
For RSA Conference 2023, I directed the customer journey, generating 100% in-person attendance and increasing lead generation by 20% year over year. I also drove quarterly prioritization of initiatives and needs across Security marketing, informing sales, customer success, integrated marketing, and PR organizations.
Earlier at Microsoft, I led a commercial sales program for strategic accounts that grew revenue from $1M to $6M in six months. I also managed SMB and enterprise accounts, supported Surface acquisition for dormant accounts, and implemented Microsoft 365 for SMB clients.
Experience
Work history, roles, and key accomplishments
Defined and led full-funnel marketing strategy for Cloud Security solutions, driving 30% YoY growth via customer-centric campaigns. Improved campaign ROI by 30% and enhanced brand perception among CISOs by 15%.
Led Commercial Sales Program for strategic accounts, increasing revenue from $1M to $6M in 6 months (500% growth). Collaborated with merchandising, finance, legal, and category teams to drive seamless execution across sales channels.
Managed SMB and enterprise accounts using Dynamics 365, generating over $1M in annual revenue through strategic relationship building. Supported as Surface Acquisition DSR for 300 dormant accounts, creating sales strategies with AEs and SSPs to grow pipeline by 20% YoY.
Implemented Microsoft 365 for SMB clients, including deployment and cloud migration (Office 365, SharePoint, Teams). Delivered enterprise-level training sessions to improve adoption of OneDrive, Teams, and SharePoint.
Education
Degrees, certifications, and relevant coursework
New York City College of Technology
Coursework, Computer Information Systems
2018 - 2018
Completed coursework in Computer Information Systems at New York City College of Technology in 2018.
CUNY Hostos Community College
Coursework, Liberal Arts and Sciences
2016 - 2017
Completed coursework in Liberal Arts and Sciences at CUNY Hostos Community College from 2016 to 2017.
Northwestern University - Kellogg School of Management
Fundamentals of Digital Marketing, Digital Marketing
Earned the Fundamentals of Digital Marketing certification from Northwestern University Kellogg School of Management.
Microsoft
MS-900: Microsoft 365 Fundamentals, Microsoft 365
Earned the MS-900: Microsoft 365 Fundamentals certification from Microsoft.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
Interested in hiring Tarif?
You can contact Tarif and 90k+ other talented remote workers on Himalayas.
Message TarifGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
