Open to opportunities

David Giraldo

@davidgiraldo

Message

Business development and revenue operations leader building scalable partner systems.

United States

Message

What I'm looking for

I’m looking for a role where I own revenue-impacting partner operations—building reporting, automation, and scalable workflows—while partnering cross-functionally to turn data into faster growth and stronger agent programs.

I’m a business development professional with 4+ years driving revenue growth through strategic partnerships, operational improvements, and repeatable partner programs in digital lead generation.

At Launch That, I led the full technical and operational transition from a CPL to RevShare model for Annuity.org—redesigning lead routing, automating reporting workflows, and building scalable agent engagement infrastructure.

I serve as the operational backbone of the BD function, owning revenue and sales reporting, managing the Leadspedia lead delivery platform, and overseeing agent onboarding, training, and relationship management. I also expanded a consultant-provided sales framework into a comprehensive, agent-ready engagement process with refined logic and clear documentation.

I’m hands-on across cross-functional teams—partnering with Marketing, Finance, and Sales to improve attribution and lead capture, strengthen proforma logic and forecasting, and deliver enablement assets. I’ve also mentored others by delegating ownership of reporting and dashboards to accelerate ramp-up while freeing capacity for higher-leverage strategy.

Experience

Work history, roles, and key accomplishments

Current

Business Development Associate II

Current

Launch That

Jan 2024 - Present (2 years 5 months)

Led Annuity.org’s full technical transition from CPL to RevShare, owning lead routing redesign and RevShare-aligned reporting infrastructure with minimal oversight. Built scalable automation with Zapier and CRM integrations, and served as the operational backbone for BD reporting, agent onboarding, and performance enablement.

Revenue Operations Lead Routing Zapier CRM Integration

Business Development Associate I

Launch That

Jan 2023 - Jan 2024 (1 year)

Prospected and onboarded new partners into lead generation programs by coordinating across Salesforce, Leadspedia, and internal data/tech teams. Tracked partner performance metrics (RPC, RPM, RPL) and built internal reporting to support partner retention and revenue decision-making.

Partner Onboarding CRM Operations Leadspedia Lead Program Metrics Salesforce Revenue Reporting Cross Functional Collaboration Data Analysis Process Improvement Stakeholder Management

Outreach Coordinator

Launch That

Jan 2021 - Jan 2023 (2 years)

Built 170+ authoritative backlinks for Asbestos.com, including 28 .edu/.gov placements and 17 target-page links, averaging a Domain Authority (DA) of 23.2 across earned links. Led the company’s HARO outreach program and improved reusable outreach processes through collaboration with content and SEO teams.

SEO Outreach Link Building HARO Campaigns .Edu .Gov Placements Target Page Link Strategy Domain Authority Optimization Performance Analysis Process Improvement

Marketing & Communications Intern

Ivanhoe Village District

Jan 2020 - Present (6 years 5 months)

Managed and scheduled social media content across Instagram, Facebook, and Twitter using Hootsuite to maintain community brand presence. Updated the district website with upcoming events and created promotional graphics to support community engagement initiatives.

Hootsuite Community Marketing Event Promotion Digital Marketing