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Dat Bach Gia Tien

@datbachgiatien

I lead AI-driven performance marketing, scaling paid media, organic growth, and content operations across complex industries.

Vietnam

Message

What I'm looking for

I'm looking to lead digital growth and AI-enabled marketing operations, combining performance media, search, content automation, and measurement to scale output and business impact.

I lead digital marketing at HTI Group across six security, defence, and technology companies, building AI content automation and media-generation workflows that scale a two-person team's output without added headcount.

Previously at VPBank, I managed 12 billion VND in Meta, Google, and TikTok media spend against CAC and ROAS targets, helped grow vpbank.com.vn to more than 3 million annual organic visits, and built GA4 reporting for senior leadership. I've also delivered B2B client acquisition for a software firm, event and sponsorship campaigns, and in-house tools using Python, FastAPI, and modern AI workflows.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Lead

Current

HTI Group

Jun 2026 - Present (3 months)

Leads the group's digital marketing function across six member companies in security, defence and technology, selling to government, law enforcement, financial institutions, education and enterprise. Manages a team of two, reporting to the Head of Marketing and the CEO, and owns digital channel strategy, campaign planning and marketing reporting.