Marketing and growth leader with nearly 9 years in marketing and analytics across B2B SaaS and FinTech. At kilbil, led a five-person team: monthly leads grew from 20-30 to 350-400, Yandex Direct CPL fell from RUB 1,200-1,300 to RUB 850-900, website lead conversion improved by 20-25%, and daily organic traffic grew from approximately 500 to 1,500 visits. At Flexcard, lead acquisition, partnerships and cohort measurement from registration and first deposit to customer spend and contribution. Tools: GA4, GTM, Bitrix24, ClickHouse, SQL, Power BI, Looker Studio, Keitaro, Python and AI-assisted workflows. Seeking fully remote Head of Marketing, Head of Growth, Growth Lead, Demand Generation Lead, Performance Marketing Lead or CMO roles in B2B SaaS, FinTech, AI, MarTech and HRTech.
Denis Baranov
@blacksmith
Head of Marketing / Growth Lead. B2B SaaS and FinTech. Led a team of 5; grew SaaS leads from 20-30 to 350-400 per month.
VietnamExperience
Work history, roles, and key accomplishments
Head of Marketing / Marketing Lead
Flexcard
May 2026 - Present (6 months)
Led marketing for B2B virtual cards and payment infrastructure, planning channels and partnerships, coordinating resources, and designing a measurement framework. Reported 960 registrations, ~320 first deposits, and $549K+ in 90-day customer spend.
Independent Digital Marketing Projects
Independent
Aug 2025 - Apr 2026 (8 months)
Executed project-based acquisition for digital financial products, including Google Ads, Meta Ads, Telegram funnels, campaign testing, and performance analytics for European markets.
Marketing Lead / Head of Growth
kilbil
Feb 2024 - Aug 2025 (1 year 6 months)
Led marketing for a B2B SaaS product and managed a five-person team across performance, SEO, content, and CRM. Increased leads from 20-30 to 350-400 per month, reduced Yandex Direct CPL, and improved website lead conversion by 20-25%.
Franchise Lead Generation
Khlebnichnaya
Jul 2023 - Feb 2024 (7 months)
Managed franchise lead generation activities.
Digital Marketing Specialist
Medion
Mar 2023 - Jun 2023 (3 months)
Implemented automated webinar funnels, retargeting, and partnerships.
Web Analytics
Siberian-Ural Media Company
Oct 2022 - Mar 2023 (5 months)
Performed web analytics for the media company.
Banking Analytics
UBRR
Jan 2021 - Jun 2022 (1 year 5 months)
Conducted banking analytics.
Digital Marketing
Abak-Press
Oct 2018 - Dec 2020 (2 years 2 months)
Executed digital marketing activities.
Marketing Manager
2GIS
Oct 2017 - Aug 2018 (10 months)
Handled B2B marketing and advertising sales.
Education
Degrees, certifications, and relevant coursework
Ural State University of Economics
Bachelor's degree, Civil Law
Studied Civil Law at Ural State University of Economics, completing in 2019.
Tech stack
Software and tools used professionally
Availability
Location
VietnamAuthorized to work in
Salary expectations
Job categories
Interested in hiring Denis?
You can contact Denis and 90k+ other talented remote workers on Himalayas.
Message DenisGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
