At KienlongBank, I lead end-to-end marketing campaigns for digital banking products across online and offline channels. My work has contributed to growth of over 500,000 digital customers.
At IGO TRAVEL, I managed a $25,000 annual advertising budget, generating thousands of qualified leads monthly and contributing to 12+ billion VND in 2024 revenue. I also grew the fanpage to 50,000+ followers.
At MB Securities JSC, a member of MBBANK group, I helped elevate the MB Securities App from Top 10 to Top 3 in its stock trading category on the App Store and Google Play. I also directed Salesforce email marketing for a database of 2M+ customers.
As Marketing Manager at NLP Vietnam Institute, I led a marketing team and campaigns that generated around 1,000 qualified leads per month and contributed to $500,000+ in annual revenue. I also built and managed YUDY SHOP, which reached $15,000 in monthly revenue in 2020.

