Open to opportunities

Tien Nguyen

@tiennguyen

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Marketing lead specializing in events, SEO and data-driven campaigns that boost engagement and growth.

Vietnam

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What I'm looking for

I seek a growth-oriented marketing role where I can lead integrated campaigns and events, drive measurable KPIs, collaborate cross-functionally, and scale community and partnership programs.

I am a results-driven marketing professional with hands-on experience leading multi-channel campaigns, large-scale events, SEO initiatives, and community growth across Web2 and Web3 sectors. I have driven significant KPIs — including 500% website traffic growth, double-digit increases in engagement metrics, and large-scale event attendance and retention — while building partnerships with universities, media, and KOLs across APAC.

I combine strategic vision from postgraduate study in Digital Marketing Communications with practical execution across content, SEO, email, and community marketing. I prioritize measurable impact, cross-team coordination, and audience-first programming to convert awareness into pipeline and lasting partnerships.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead

Current

Icetea Software

Feb 2025 - Present (8 months)

Led multi-channel marketing and events strategy, growing brand visibility to 50K monthly impressions and increasing followers 50%; drove a 500% website traffic uplift in 4 months through SEO and content optimization.

Event Marketing SEO Content Strategy Social Media Partnership Development Analytics Lead Generation Campaign Management

Marketing Executive

Nami Foundation

Aug 2024 - Feb 2025 (6 months)

Executed community-building and event strategies that increased active users 109% and generated 10K monthly interactive messages across X, Telegram, and Facebook; secured B2B partnerships and sponsorships.

Community Management Event Planning Partnership Development Social Media Performance Tracking

Marketing Executive

VMO Holdings

Apr 2024 - Aug 2024 (4 months)

Managed marketing projects for blockchain clients, increasing product awareness and engagement 42.1% and producing high-performing email campaigns (40% open rate, 4% CTR); organized events yielding top hackathon registration results.

Content Marketing Email Marketing Campaigns Event Coordination Social Media Analytics

Content Marketing Specialist

VMO Holdings

Sep 2021 - Jul 2022 (10 months)

Drove community growth to 128K Telegram members and 90K X followers and grew video reach to 159K YouTube views through end-to-end content and campaign execution, achieving 1,280 MAU in three months.

Content Creation Video Production Social Media Web Analytics Campaign Execution

Education

Degrees, certifications, and relevant coursework

Manchester Metropolitan University

Master of Science, Digital Marketing Communications

2022 - 2023

Completed an MSc in Digital Marketing Communications with coursework in persuasive communication, digital marketing practice, content strategy, and digital measurement.

RMIT University

Bachelor of Science, International Business

2018 - 2021

Earned a Bachelor of Science in International Business with studies in digital marketing communication, digital business development, and social media marketing.