Open to opportunities

shoxpro Work

@shoxprowork

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Strategic, hands-on growth and marketing leader turning new markets into revenue and lasting profitability.

Vietnam

Message

What I'm looking for

I’m looking to commit fully to one full-time leadership role—owning growth decisions end to end, building autonomous marketing teams, and partnering tightly with sales to compound performance into durable, profitable revenue.

I’m a strategic, hands-on marketing and growth leader with 8+ years across fintech, edtech, and healthcare. I build teams and functions from zero, rallying them around one goal: turning new markets into revenue—and revenue into lasting profitability. Multilingual and multicultural, I’ve operated across APAC, CIS, and the US in 10+ countries.

My recent proof includes “+300% revenue in 90 days” and “sustained +45% MoM growth for 6+ months.” I’ve “cut customer acquisition cost (CAC) ~50%,” built go-to-market from positioning to launch across multiple brands and markets, and secured strategic partnerships with major trading platforms to expand reach. I’m also grounded in data-led experimentation, using A/B testing and CRO to improve acquisition and conversion.

I thrive in a compounding-growth mindset—adaptive, resourceful, and firm on commitments—focused on long-term, trust-based relationships. As a Managing Director & Founder, I’ve built the operating backbone end to end (CRM, delivery workflows, finance systems) and led a cross-functional team, and I’m now ready to fully commit to one full-time leadership role.

Experience

Work history, roles, and key accomplishments

Current

Managing Director & Founder

Current

Oi Agency

Mar 2024 - Present (2 years 4 months)

Founded and leads a self-funded web development and UI/UX agency, operating cash-flow positive with ~35–40% annual profit margin. Doubled revenue and profitability in year two, raised average project value from ~$800 to $4,000+, and built the operating backbone including CRM, delivery workflows, project management, and finance systems.

Business Development Client Acquisition CRM Delivery Flows Project Management Finance Systems P L Ownership Strategic Repositioning Team Leadership

APAC Marketing & Growth Director

SpiceProp

Mar 2025 - Apr 2026 (1 year 1 month)

Led marketing and growth across three brands and eight APAC markets, owning go-to-market from positioning to launch. Delivered 300% monthly revenue growth in 90 days, reduced CAC ~50%, activated ~150 influencer/KOL channels, and secured strategic platform partnerships.

Go To Market Strategy Paid Media Optimization Customer Acquisition Strategic Partnerships Team Leadership

Head of Marketing & Growth

Ken Dental Clinic

May 2024 - Mar 2025 (10 months)

Built the marketing function from zero in 90 days, including team, processes, and performance management, generating USD 240,000+ in the first seven months. Drove sustained ~45% month-over-month revenue growth and ~43% month-over-month patient growth, building integrated acquisition, retention, and referral systems using CRM-driven measurement and conversion optimization.

Market Build From Zero Marketing Strategy Team Leadership Customer Acquisition Retention and Referral Systems Marketing and CRM

Growth Marketing Lead & Campaigns

Jaxtina English Center

Mar 2018 - Feb 2025 (6 years 11 months)

Progressed from Digital Marketing Executive to Growth Marketing Lead with a full-funnel growth mandate, managing an annual ~$800K marketing budget and teams up to 15 across Hanoi and HCMC. Scaled Google Ads from $0 to $80K/month with 4–5× ROAS, ran integrated campaigns generating ~$750K in three months, and drove organic growth and retention using data-led experimentation and CRO.