Alice Chege
@alicechege1
Highly skilled digital marketing expert with over 9 years experience.
What I'm looking for
I am a highly skilled and results-oriented Digital Marketing Expert with over 9 years of hands-on experience in driving brand visibility, engagement, and growth through innovative digital marketing strategies. I have a proven track record in developing and executing SEO-driven content, paid advertising campaigns, and conversion-optimized sales funnels.
My expertise lies in crafting compelling content, managing multi-channel campaigns, and leveraging data analytics to improve performance and ROI. Known for consistently delivering measurable outcomes, I build strong relationships with partners and clients while adapting marketing strategies to meet the evolving needs of global markets.
As a dedicated team player with a strong passion for growth marketing, online sales, and content creation, I am always committed to elevating brand presence and driving results at scale.
Experience
Work history, roles, and key accomplishments
Content Creator & Digital Marketing Strategist
Devices Technology Store
Jan 2024 - Present (1 year 5 months)
Spearheaded end-to-end digital marketing campaigns, driving brand awareness, engagement, and sales. Executed high-performing SEO & SEM strategies, optimizing Google Search & Display Ads. Developed compelling content to enhance online visibility and conversions.
Digital Marketing & Customer Experience Executive
Millennium Work Depot
Mar 2023 - Dec 2023 (9 months)
Led SEO and content optimization efforts, improving website ranking and organic traffic. Managed social media calendars, increasing audience engagement and brand visibility. Created high-impact marketing campaigns integrating Google Ads and video marketing.
Online Marketing & Sales Executive
Wire Products Ltd
Apr 2021 - Feb 2023 (1 year 10 months)
Spearheaded digital transformation initiatives, increasing online sales and market penetration. Developed and executed multi-channel marketing campaigns, including paid social and Google Ads. Managed and optimized website SEO strategies.
Marketing Assistant | Digital Marketer | Graphic Designer
Newmatic Appliances Kenya
Aug 2020 - Apr 2021 (8 months)
Revamped marketing strategies, increasing customer acquisition and retention rates. Produced compelling digital content, including blogs and videos. Managed branding projects and implemented customer journey mapping.
Digital Marketer | Content Strategist
Vituzote Supplies Ltd
Oct 2017 - Dec 2018 (1 year 2 months)
Boosted sales and brand visibility through tailored marketing strategies. Designed and executed data-driven social media campaigns, growing online engagement. Developed targeted email marketing campaigns to improve customer retention.
Social Media Manager & Website Strategist
Avechi Kenya
Jul 2015 - Oct 2016 (1 year 3 months)
Managed website content and social media platforms, exponentially increasing brand reach. Grew Facebook followers from 9,000 to 100,000 and Instagram from 0 to 5,000. Led UX/UI website enhancements, boosting user engagement.
Education
Degrees, certifications, and relevant coursework
Google Skillshop
Certification, Digital Marketing
2023 - 2023
Completed Google Search Ads Certification, enhancing skills in managing search advertising campaigns effectively.
Google Skillshop
Certification, Digital Marketing
2023 - 2023
Completed Google Display Ads Certification, gaining expertise in creating effective display advertising campaigns.
Nairobi Institute of Business Studies
Diploma, Information Communication Technology
2013 - 2015
Completed a Diploma in Information Communication Technology, focusing on the principles and practices of effective communication in the digital age.
Diverse ICT College
Certificate, Information Technology
2012 - 2012
Achieved a certificate in Computer Packages, focusing on essential computer skills and software applications.
Availability
Location
Authorized to work in
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