Leonard Kiptooh
@leonardkiptooh
Detail-oriented digital marketing professional with a passion for strategy.
KenyaWhat I'm looking for
I am a detail-oriented Digital Marketing Professional with a strong passion for crafting compelling messages and effective strategies. My expertise lies in communication, design, writing, and social media management, which I have honed through various roles in the industry. I have successfully increased website traffic and engagement metrics through innovative campaigns and data-driven strategies.
Throughout my career, I have achieved significant milestones, including enhancing digital visibility for organizations like World Vision Kenya and executing lead generation tactics that resulted in substantial increases in leads and conversions. My analytical skills allow me to identify trends and optimize marketing campaigns effectively, ensuring alignment with business goals and maximizing ROI.
Experience
Work history, roles, and key accomplishments
Digital Marketing Officer
Nation DT Sacco
Jul 2024 - Present (10 months)
Developed a comprehensive digital marketing strategy for membership recruitment, managed social media platforms, and achieved significant member sign-ups and new business contributions. Utilized analytics tools for performance tracking, leading to a notable increase in website traffic.
Digital Marketer
Indepth Research Institute
Jan 2024 - Apr 2024 (3 months)
Executed content marketing strategies, managed social media profiles, and optimized website SEO for better visibility. Developed email marketing campaigns to drive traffic to the website.
Digital Marketing and Donor Engagement Assistant
World Vision Kenya
Oct 2022 - Nov 2023 (1 year 1 month)
Managed social media channels, produced various content types, and conducted competitor analysis. Collaborated on global awareness days and optimized website content for SEO to enhance donor engagement.
Intern (Public Relations Secretary)
University of Kabianga
Jan 2022 - Sep 2022 (8 months)
Provided customer service, managed communications, and assisted in media relations and event coordination. Also involved in social media management.
Education
Degrees, certifications, and relevant coursework
UKUniversity of Kabianga
Bachelor of Science, Communication and Public Relations
2017 - 2021
Grade: 2nd Class Honours Upper Division
Completed a Bachelor of Science in Communication and Public Relations with a focus on effective communication strategies and public engagement.
Kapsogeruk Secondary School
Kenya Certificate of Secondary Education
2013 - 2016
Achieved Kenya Certificate of Secondary Education, focusing on a broad curriculum that prepared for higher education.
Sosit Primary School
Kenya Certificate of Primary Education
2003 - 2012
Completed Kenya Certificate of Primary Education, laying the foundational skills for future academic pursuits.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
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