Looking for a role in strategy, business growth or product development where the thinking matters as much as the results. I work well remotely and in fast moving environments, and I am most energised when I am close to real decisions and helping build something better.
Daniyaal Mustafa
@daniyaalmustafa
I'm a relationship manager and business developer who has spent years working closely with clients across wealth management and digital sales.
What I'm looking for
I come from a sales and relationship management background, but what's always driven me is the thinking behind the numbers. Why a strategy works, where a product falls short and how a business can grow differently.
Most recently as a Wealth Manager, I've been hitting 40M PKR a month against a 20M target, working with mass affluent and HNW clients across mutual funds and capital market instruments. Before that, I managed HNW relationships across wealth, credit, and bancassurance, and in an inside sales role I was generating $30K+ per quarter against an $18K target. I also led service changes that moved customer retention from 60% to 71%.
But the part of those roles I've always gravitated toward is the strategic side. How do we position this better? What does the client actually need that we're not offering yet? How do we build something that scales?
That's the kind of work I want to do more of, in strategy, business growth, or product development, ideally somewhere that values someone who understands clients and commercial reality as much as frameworks and decks.
Experience
Work history, roles, and key accomplishments
Wealth Manager
JS Investments Limited
Dec 2025 - Present (6 months)
Achieved 40M PKR per month and exceeded monthly sales targets by 20M PKR while managing and growing diversified client portfolios across mutual funds, discretionary portfolios, and capital market instruments. Conducted financial needs analysis and portfolio reviews and drove AUM growth through proactive acquisition and cross-selling.
Premier Relationship Manager
BankAlfalah Limited
Jul 2025 - Dec 2025 (5 months)
Managed high net worth client relationships across wealth, credit, and bancassurance, exceeding targets including 3M PKR current account deposits, 6M PKR wealth management, and 600K PKR across bancassurance and credit products. Drove portfolio growth through advisory and cross-selling while maintaining high compliance and service standards.
Inside Sales & Strategy Rep
X-Via Teleperformance
Oct 2024 - May 2025 (7 months)
Exceeded KPIs with $30K+ revenue per quarter against a $18K target by building SMB sales pipelines using Salesforce and Demandbase. Consulted clients on digital advertising strategies, used CRM analytics to optimize campaigns, and improved conversions through upselling.
Customer Service Shift Lead
High Tide Inc.
Aug 2022 - Oct 2024 (2 years 2 months)
Delivered top sales performance with $48K–$60K monthly sales and was promoted to Shift Lead within two months. Led sales teams, handled escalated customer concerns, and improved customer retention to 71% from 60%.
Business Development Intern
Emerging Strategy
May 2022 - Aug 2022 (3 months)
Performed market segmentation and competitive analysis, improving CRM accuracy and follow-up efficiency. Generated and qualified 40+ leads monthly using HubSpot while supporting remote business development activities.
Education
Degrees, certifications, and relevant coursework
Toronto Metropolitan University
Bachelor of Commerce, Business Management (Entrepreneurship & Innovation)
2021 - 2024
Completed a Bachelor of Commerce with a major in Business Management and a concentration in Entrepreneurship & Innovation.
George Brown College
Advanced Diploma, Business Administration
2018 - 2021
Completed an Advanced Diploma with a major in Business Administration.
Tech stack
Software and tools used professionally
Availability
Location
Salary expectations
Social media
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