At Mugô Ag., I co-lead an independent strategy and creative company working across brand, business, creativity, digital, technology and AI. I help clients identify market and audience opportunities, then turn those insights into positioning and integrated marketing plans.
For Abacaxepa, I worked on brand and digital strategy from the launch of the band's first EP through ongoing content and audience development initiatives. My selected work also includes digital positioning and social media strategy for Rodrigo Mancusi, and artist positioning and content narratives for Bruna Alimonda.
At BG9 Advertising Agency, I led strategic marketing direction and execution for Brazilian and multinational brands, including BIS, Sonho de Valsa, Trident, AMBEV, Dislub Energia and Duramais. For Dislub Energia and Duramais, I developed an integrated Brazil-market strategy spanning segmentation, brand positioning, paid media, regional targeting and sponsorship activation.
In the iAgência Project, I’m developing an AI-enabled marketing operating model that connects market intelligence, planning, production, activation and performance analysis. I design AI-supported workflows and specialized agents, and apply Python, APIs, dashboards and automation to marketing operations.
