Deiviana Tavares

Lead marketing and communications strategy for Expocacer and Dulcerrado, integrating brand positioning and corporate strategy. Implemented governance frameworks and a demand management model using Monday.com.

Provide strategic consulting in branding, positioning, and marketing structure development for agribusiness and industrial companies. Conduct brand diagnostics, repositioning projects, and mentor leaders on organizational culture.

Managed an in-house marketing department leading a multidisciplinary team of 14 professionals. Developed and executed brand and portfolio strategies for LATAM, USA, and EMEA markets.

Led marketing and communications activities for 18 business units and over 10,000 cooperative members. Developed trade marketing and integrated communication campaigns across multiple channels.

Managed communication and marketing activities for a nationwide franchise network with over 250 units.

Handled press relations and institutional communications for the municipal sports department.

Provided marketing and communications support for Boa Esporte Clube and 18 additional football clubs across Brazil.

Worked in television broadcasting, including reporting and content production.

Worked in radio broadcasting, including reporting, presenting, and voice-over work.

Worked in television broadcasting, including reporting and content production.

Completed the Management Integration & Development Program in 2025, totaling 143 hours.

Completed a Leadership Development Program focusing on Communication & Feedback Management in 2025.

Completed a certification on The Impact of Branding in 2025.

Completed a certification in Generative Artificial Intelligence for Marketing in 2024.

Completed certifications in ESG Pillars and Introduction to Artificial Intelligence in 2024.

Earned an MBA in Marketing, Creativity & Innovation in 2023.

Completed the Executive Development Program (PDD/PAEX) in 2018.

Earned a Bachelor's degree in Social Communication – Journalism in 2002.