Looking for a job

Júlia de Andrade

@juliadeandrade

Message

Senior Marketing Manager | Growth Strategy, Go-to-Market & Demand Generation | EU Citizen

Brazil

Message

What I'm looking for

I’m open to fully remote roles with international companies.

I'm a marketing leader with 10+ years of experience connecting growth strategy, go-to-market, brand positioning and demand generation to measurable business outcomes.

At Casa Mansur, I built and ran the acquisition engine for a high-consideration product with a long buying cycle, leading an eight-person team and shaping the message for the two audiences that had to agree before a deal closed: the architects and engineers who specify, and the commercial decision-makers who sign. Over 20 months, campaigns generated 2,248 qualified opportunities and 207 signed contracts, contributing approximately US$1.3M in closed revenue.

I also built a dashboard integrating five data sources, connecting campaigns and content to conversion, average deal value and revenue. That analysis surfaced approximately US$1.06M in opportunities marked lost for lack of response or delayed commercial follow-up, and became the case for a lead reactivation initiative.

As founder of Amora Lab, I work with corporate and B2B clients on growth diagnosis, positioning, messaging and acquisition systems. My experience also covers team leadership, integrated campaigns, CRM and funnel optimisation, rebranding, product launches and a flagship showroom opening.

My background in journalism and communications is where the audience thinking comes from: storytelling, editorial strategy and content built for a specific reader rather than for a channel.

I'm looking for remote opportunities with international companies where I can contribute to marketing leadership, growth strategy, go-to-market and sustainable business growth.

Experience

Work history, roles, and key accomplishments

Current

Founder and Marketing Manager

Current

Amora Lab

Jan 2026 - Present (9 months)

Founded and managed a marketing and growth consultancy, delivering growth diagnosis, positioning, messaging, and acquisition systems for corporate clients. Ran campaigns end to end in a fully remote operation across international markets.

Growth Strategy Positioning Messaging Campaign Management Client Management Remote Work

Marketing Manager

Casa Mansur

Aug 2024 - Jul 2026 (1 year 11 months)

Owned go-to-market end to end for a high-consideration product, building messaging for technical and commercial audiences. Led rebranding, showroom opening, and a team of 8 specialists, achieving significant revenue and conversion improvements.

B2B Marketing Go To Market Strategy Demand Generation Positioning Messaging Paid Media CRM Dashboarding Team Leadership Rebranding

Marketing Project Manager

Real Park Invest

Jan 2022 - Jun 2024 (2 years 5 months)

Managed demand generation campaigns across digital channels in construction and real estate development. Tracked CRM and lead lifecycle across the funnel and provided performance reporting to drive optimization.

Demand Generation Digital Marketing CRM Lead Tracking performance reporting

Marketing Manager

Imoveis Enfoque

Aug 2019 - Jul 2022 (2 years 11 months)

Created brand and launched campaigns focused on lead generation and visibility. Ensured consistency across digital and offline touchpoints and negotiated with suppliers on scope, timelines, and cost.

Brand Strategy Lead Generation Campaign Management Supplier Negotiation

Marketing Project Manager

Em Busca do Cavalo Crioulo

Sep 2018 - Aug 2020 (1 year 11 months)

Managed brand projects across Brazil and Europe, including audiovisual direction, scripting, and coordination of distributed field crews.

Brand Management Audiovisual Directing Scripting Project Coordination

Journalist

ABCCC

Sep 2017 - Sep 2019 (2 years)

Produced editorial and digital content for magazine, website and digital channels, with fact-checking, writing and editing to deadline. Wrote scripts and directed interviews with sector leaders for editorial and digital formats, and supported live broadcast production, coordinating content and execution.

Community Manager

Wunderman Thompson

Jan 2017 - Dec 2017 (11 months)

Connected content, audience and performance for brand accounts at a global agency. Content curation and content strategy supporting brand positioning, audience segmentation and consumer journey mapping, plus market research and performance data analysis to support strategic decisions.

Data Analyst

Publicis Groupe

Jan 2016 - Dec 2016 (11 months)

Performance analysis of digital channels and campaigns across B2B and B2C markets. Tracked KPIs and ROI, identifying optimisation opportunities in media and creative, and analysed campaign data to support marketing strategy with data-driven recommendations.