Carlos Garcia

Owns the marketing function across paid media, SEO, website, email, and funnel strategy for a multi-product catalog. Created messaging framework and led Google Ads and Meta campaigns, achieving 336% ROAS and 3,400+ leads at $0.65 CPL.

Managed paid media, SEO, website, email, and funnel strategy for a tax education company. Set up GA4 funnel explorations and automated customer journeys with Zapier.

Managed Google Ads for three U.S. dental practices and built landing pages for a tax resolution firm. Developed a client-acquisition system and deployed a self-hosted Node.js email platform.

Built landing pages in Divi, wrote and set up MailerLite email sequences and blog posts, edited video podcasts, and produced infographics for SEO power pages.

Managed client content-marketing projects in Nifty and HubSpot, coordinating content and social media teams to ensure timely delivery.

Completed the Digital Marketing & E-Commerce Fundamentals certification from Google in 2022.

Completed the Attract and Engage Customers with Digital Marketing certification from Google in 2022.

Completed the Project Management Life Cycle certification from Rochester Institute of Technology in 2021.

Completed the Inbound Marketing certification from HubSpot Academy in 2020.

Completed the Become a Social Media Marketer and SEO Foundations certifications from LinkedIn Learning in 2020.

Bachelor's degree in Business Administration from Universidad Nacional Abierta y a Distancia (UNAD), Colombia, completed in 2018.