Felipe Lusconi

Developed campaign structures based on audience segmentation, location targeting, and conversion objectives on Meta Ads. Tested creative approaches and audience segments to improve campaign performance, implemented conversion tracking, and optimized bids and budgets to improve CPA and ROAS.

Conceptualized and executed a cross-channel digital roadmap resulting in an 83% surge in organic traffic and surpassing annual revenue by 70%. Developed performance dashboards and spearheaded video marketing initiatives on TikTok, achieving 500K+ organic views and a 3X increase in engagement.

Planned and executed digital acquisition initiatives for B2B wholesalers and healthcare providers, combining paid media, audience segmentation, conversion optimization, and content. Implemented segmentation and social media strategies that increased conversion efficiency by 35% and supported lifecycle marketing workflows.

Planned and executed performance-focused digital marketing campaigns for a healthcare business, combining paid acquisition, search, YouTube, social media, and conversion-focused content. Increased monthly revenue by 70.83% within six months and grew social media communities to 24K+ followers.