Daniel Musse
@danielmusse
Dynamic Commercial Executive with 20+ years in sales and leadership.
What I'm looking for
I am a dynamic and results-oriented Commercial Executive with over 20 years of leadership experience in sales, key account management, and business development across multinational companies. My proven track record includes building and restructuring high-performance teams, implementing KPI-driven sales processes, and driving sustainable revenue growth in the consumer goods and luxury industries.
Throughout my career, I have successfully led go-to-market strategies and managed full P&L responsibilities, particularly during my tenure as Commercial Director at Viña Luis Felipe Edwards. I have a strong background in turnaround strategies and market expansion, which has allowed me to consistently deliver results and exceed expectations. My expertise in strategic negotiation and stakeholder influence has been instrumental in achieving business objectives and fostering long-term partnerships.
I am passionate about leading teams and driving performance through effective commercial planning and forecasting. My commitment to excellence and continuous improvement has enabled me to thrive in fast-paced environments, and I am eager to bring my skills and experience to new challenges in the commercial sector.
Experience
Work history, roles, and key accomplishments
Commercial Director
ViñaLuisFelipeEdwards
Jan 2023 - Present (2 years 5 months)
Led go-to-market strategy and full P&L for Brazilian operations. Expanded distribution channels and restructured sales team.
Retail Commercial Director
EmmaSleepCompany
Jan 2022 - Present (3 years 5 months)
Responsible for launch retail operations in Brazil. Developed full sales strategy and organizational structure.
Head of New Business Development
CadernoInteligente
Jan 2021 - Present (4 years 5 months)
Built corporate sales division from scratch. Implemented new commercial processes and defined key KPIs.
Head of Direct Sales
LuxotticadoBrasil
Jan 2016 - Present (9 years 5 months)
Reported directly to CEO, led team of 18 incl. 5 managers. Managed national key accounts and full sales P&L. Drove team and GTM restructuring and implemented brand-specific strategies.
Key Account National Manager
KelloggdoBrasil
Jan 2010 - Present (15 years 5 months)
Directed team of 3, managed strategic accounts, led JBP creation. Oversaw 30% of company revenue, restructured team across southern Brazil. Managed indirect operations involving over 500 field sales representatives nationwide.
Education
Degrees, certifications, and relevant coursework
FIAP
Strategic Business Management, Business Management
Completed a program focused on strategic business management. Gained expertise in leadership, negotiation, and KPI-driven strategies.
University of Sydney
Certificate in Business Administration, Business Administration
Obtained a certificate in Business Administration. Developed foundational knowledge in business principles and practices.
Universidade Paulista
Bachelor of Business Administration, Business Administration
Earned a Bachelor of Business Administration degree. Acquired comprehensive understanding of business operations, finance, and marketing.
Tech stack
Software and tools used professionally
Tableau
Amazon EC2
Salesforce
Oracle
Google Docs
Gmail
Google Drive
Node.js
Google Analytics
Slack
Microsoft Teams
Python
Google Maps
Linux
iOS
Windows
Windows 10
Google Workspace
Microsoft Office 365
Google Sheets
Microsoft Excel
Google Chrome
Microsoft Edge
Amazon Web Services (AWS)
Microsoft Power BI
SAP
Google Ads
Availability
Location
Authorized to work in
Job categories
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