Open to opportunities

Armando Paz

@armandopaz

Revenue-focused CRO and business operations leader, building growth systems that drive predictable revenue through data and execution.

Panama

Message

What I'm looking for

I’m looking to own the end-to-end revenue engine—aligning marketing, sales, and operations—using CRM, dashboards, and KPI-driven execution to scale acquisition, improve conversion, and make revenue growth predictable.

I’m a revenue-focused marketing and business operations leader with 15+ years of experience building and optimizing end-to-end growth systems across sales, marketing, and data. I combine hands-on execution with strategic oversight to drive measurable outcomes across lead generation, pipeline management, and performance analytics.

As Chief Revenue Officer, I’ve owned and operated the company’s end-to-end revenue engine—building foundational revenue infrastructure like lead generation systems, CRM structure, and pipeline management processes. I designed and executed outbound acquisition strategies (cold email, LinkedIn), managed the full sales cycle from lead qualification through closing, and established KPI frameworks across the funnel for performance tracking, attribution, and data-driven optimization.

In previous roles, I’ve led data-driven marketing optimization and strengthened sales/marketing alignment—boosting lead conversion rates, improving targeting and lead quality, and increasing lead generation through funnel optimization and structured follow-up. I also bring strong operations and partnership leadership from Chief Operations Officer and marketing leadership experience, including improving client acquisition growth, renewals, referral-based business, and project profitability.

Experience

Work history, roles, and key accomplishments

Current

Chief Revenue Officer

Current

Better People

Jan 2026 - Present (5 months)

Owned the end-to-end revenue engine by aligning marketing, sales, and operations to drive predictable growth. Built lead generation, CRM, and pipeline management infrastructure, led outbound acquisition (cold email, LinkedIn), and managed the full sales cycle from qualification to closing.

Revenue Operations Demand Generation CRM Management Outbound Prospecting Sales Cycle Management Lead Qualification

Digital Marketing & BI Op

Universidad Del Istmo

Jan 2023 - Jan 2025 (2 years)

Led data-driven marketing optimization to improve lead conversion rates and campaign efficiency. Built reporting dashboards to track acquisition performance, collaborated with sales on high-value prospect targeting, and increased organic traffic through SEO and content optimization.

Marketing Analytics Lead Conversion Dashboards Power BI Tableau SEO Funnel Optimization

Marketing Operations Coordinator

Haus

Jan 2023 - Jan 2023 (0 months)

Increased lead generation by 3x through funnel optimization, improved segmentation, and structured follow-up processes. Improved marketing and sales alignment to raise conversion rates and pipeline efficiency across service lines.

Marketing Operations Funnel Optimization Segmentation Lead Generation Sales Alignment Conversion Rate Optimization KPI Tracking

Chief Operations Officer

LuxWorkshop

Jan 2021 - Jan 2023 (2 years)

Drove year-over-year client acquisition growth through strategic partnerships and digital sales initiatives. Led client negotiations and delivery execution to improve renewals and referral-based business, while increasing billable efficiency through service offering optimization.

Client Acquisition Strategic Partnerships Negotiation Digital Sales Business Process Improvement

Marketing & Communications Manager

Arango+

Jan 2020 - Jan 2021 (1 year)

Expanded the client portfolio through targeted marketing and business development initiatives. Led a company rebrand to improve market positioning and increased brand visibility among new audiences by aligning communications with growth objectives.

Brand Strategy Communications Planning Client Acquisition Business Development Stakeholder Management performance reporting

Regional Marketing Coordinator

Encuentra24

Jan 2018 - Jan 2020 (2 years)

Supported development of new revenue streams in automotive and real estate verticals through regional marketing initiatives aligned with commercial objectives. Improved client acquisition and retention with targeted campaigns and strategic partnerships.

Regional Marketing Campaign Management Lead Generation Client Retention Strategic Partnerships Revenue Growth Support Market Expansion

Digital Marketing Coordinator

Mas Digital

Jan 2017 - Jan 2018 (1 year)

Executed inbound marketing strategies to increase lead generation and improve conversion rates. Managed client accounts, improved retention, delivered performance reports, and made strategic recommendations to drive additional revenue via upselling.

Inbound Marketing Lead Generation Conversion Rate Optimization Account Management Client Retention Upselling performance reporting

Account Manager / BizDev

Lingo24

Jan 2010 - Jan 2016 (6 years)

Managed a high-value client portfolio generating up to $4M annually through upselling and retention strategies. Consistently exceeded sales targets by identifying and closing new business opportunities across sectors and expanding international market presence.

B2B Sales Account Management Upselling Retention Strategy Negotiation Business Development Pipeline Management