Open to opportunities

Pinghwa Okorie

@pinghwaokorie

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Innovative product and communications lead with a passion for digital strategy.

Switzerland

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities in a dynamic environment.

I am an independent self-starter with a proven track record in delivering credibility and maturity for client and community-led operations. My expertise lies in applying innovative and effective account strategies that significantly increase client acquisition, penetration, and revenue. I have successfully led cross-functional teams to design and execute digital solutions that enhance engagement, user experience, and growth outcomes.

As the Product and Communications Lead at the International Trade Center, I spearheaded end-to-end UX improvements for a global SaaS platform, driving user engagement by over 30%. My experience as the Founder and Head of Brand & Digital Strategy at Aura Digital has allowed me to develop and execute brand positioning strategies for over 30 clients, achieving remarkable growth metrics. I am committed to building inclusive digital ecosystems that empower entrepreneurs and enable business success.

Experience

Work history, roles, and key accomplishments

Current

Product & Communications Lead

Current

International Trade Center (ITC)

Sep 2024 - Present (1 year)

Spearheaded end-to-end UX improvements and platform optimization for the Ye! Community, a global SaaS platform powered by Hivebrite. Directed product positioning and communication strategy across 5+ social platforms, driving monthly active user engagement by over 30%.

Product Positioning Communication Strategy User Engagement Cross Functional Collaboration Content Strategy

Current

Founder/Head of Brand & Digital Strategy

Current

Aura Digital

Jan 2021 - Present (4 years 8 months)

Developed and executed brand positioning and content strategies for over 30 clients across various sectors. Drove data-backed outcomes including significant growth in reach, digital reach, web traffic, and sustained occupancy rates for clients. Led the product strategy and full website rebuild for Le Connaisseur, optimizing UX and enabling seamless Shopify checkout.

Positioning)Content Strategy Digital Strategy Shopify Client Relationship Management Campaign Execution Growth Strategy Data Analysis Storytelling

Current

CEO/Founder/Creative Director

Current

Salt and Sunscreen

Jun 2019 - Present (6 years 3 months)

Aligned business objectives into a sustainable business plan to launch a high-end swimwear line globally. Worked collaboratively and effectively with a range of partners and suppliers throughout Asia and Africa. Oversaw production, reducing costs and negotiating vendor pricing for products and supplies.

Business Planning Supplier Management Market Research Inventory Management order fulfillment

Digital Channels Consultant

ARTXLagos

Oct 2019 - Present (5 years 11 months)

Handpicked to develop and launch the innovative West Africa premier international art fair. Maintained customer relations and developed strategic organic/sponsored social media growth plans. Launched multiple campaigns, establishing an emotional customer connection to reinforce brand/event planning.

Social Media Growth Campaign Management Customer Relations Event Planning Organic Growth Follower Growth

Digital Marketing Consultant

SJM Ventures (Hard Rock Cafe and Shiro)

Jun 2019 - Present (6 years 3 months)

Managed marketing operations and helped ratify new business to drive service demand and traffic. Collaborated with senior leadership to develop and execute a strategic communications strategy in alignment with the global brand. Implemented robust reputational risk management protocols, safeguarding brand integrity and maintaining positive stakeholder perception.

Marketing Operations Strategic Communications Reputation Management Market Research Consumer Insights Content Creation ROI Analysis Customer Journey Mapping

Digital Marketing Executive

3WisePixels

Oct 2017 - Present (7 years 11 months)

Secured key client wins and launched campaigns for brand partnership strategies for 3 Wise Pixels clients. Generated and analyzed weekly and monthly reporting, turning data into actionable insights. Oversaw community management across all social channels.

Campaign Management Brand Partnerships Data Analysis Reporting Community Management Social Media Management Instagram Twitter LinkedIn

Co-Founder & COO

EveryStylishGirl

Aug 2016 - Present (9 years 1 month)

Launched a start-up media company with the goal to create income-generating opportunities for women of color. Worked with a diverse team on communications, increasing social engagement by 400% in under six months. Organized complex and creative events to increase brand awareness.

Communication Community Engagement Brand Awareness Team Collaboration Income Generation

Education

Degrees, certifications, and relevant coursework

The George Washington University, School of Business

Bachelor of Business Administration, Hospitality Management

Studied Hospitality Management with a minor in Chinese. Gained foundational knowledge in business administration and specialized in hospitality operations and management.