Open to opportunities

Daniela Reyes

@danielareyes

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Results-driven B2B marketing professional with expertise in campaign management.

France

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What I'm looking for

I am looking for a role that fosters collaboration, innovation, and growth opportunities.

I am a results-driven B2B marketing professional with extensive experience in campaign management, go-to-market execution, and sales. My unique background as an engineer turned marketer allows me to deliver impactful, customer-centric campaigns across various industries, including IoT, AI, e-commerce, and CRM platforms. I have successfully directed the repositioning of marketing strategies to enhance feature adoption and drive lead generation.

Throughout my career, I have achieved significant milestones, such as increasing feature adoption by 20% at Ausha and boosting qualified leads by 30% at Sellsy. My ability to collaborate with cross-functional teams has enabled me to design and execute effective go-to-market strategies, resulting in measurable success and revenue growth. I am fluent in English, Spanish, and French, which enhances my capability to adapt global marketing frameworks to local markets.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Marketing Manager

Current

Ausha

Jan 2024 - Present (1 year 4 months)

As a Senior Product Marketing Manager at Ausha, I directed the repositioning of the platform to enhance feature adoption by 20%. I leveraged my engineering background to deliver impactful, customer-centric campaigns in B2B and B2C sectors, driving lead generation and revenue growth.

B2B Marketing Campaign Management Go To Market Strategy Lead Generation Cross Functional Collaboration Sales Enablement

Senior Product Marketing Manager

Sellsy

Jan 2023 - Jan 2024 (1 year)

In my role at Sellsy, I led buyer segmentation and executed go-to-market campaigns that increased lead generation by 30%. I collaborated with cross-functional teams to refine sales assets and enhance funnel conversion.

B2B Marketing Segment Marketing Lead Generation Cross Functional Collaboration Campaign Execution

Go-To-Market Marketing Manager

octopia

Oct 2021 - Jan 2023 (1 year 3 months)

As the Go-To-Market Marketing Manager at octopia, I designed frameworks for launching new B2B SaaS solutions. I conducted market segmentation and developed campaigns that positioned octopia against major competitors, significantly increasing lead acquisition.

Go To Market Strategy Market Segmentation B2B SaaS Campaign Development Sales Enablement Positioning Marketing Campaigns

AI Marketing Manager

PNY

Jan 2018 - Oct 2021 (3 years 9 months)

In my position as AI Marketing Manager at PNY, I executed go-to-market strategies for new AI solutions targeting automotive and research sectors. I improved engagement through data-driven campaign optimization and established PNY as NVIDIA’s top EMEA distributor.

AI Marketing Go To Market Strategy Campaign Optimization Data Analysis Sales Enablement B2B Marketing

Global Partner Manager

emovis

Jan 2016 - Jan 2018 (2 years)

As Global Partner Manager at emovis, I coordinated cross-functional teams across multiple countries to manage RFP responses and build strategic partnerships, enabling faster bid responses and securing unsolicited invitations.

Partner Management Strategic Partnerships Cross Functional Team Management Bid Management Project Management B2B Marketing Communication Skills

Partner GTM Manager

Cisco Westcon-Comstor

Mar 2013 - Jan 2016 (2 years 10 months)

In my role as Partner GTM Manager, I managed a team to execute multichannel marketing campaigns targeting various verticals. I developed partnerships to boost Cisco IoT adoption and achieved a significant increase in partner affiliations.

GTM Strategy Multi channel Marketing Partner Management Team Leadership Campaign Execution B2B Marketing Training Development Communication Skills

Education

Degrees, certifications, and relevant coursework

University of Oxford - Said Business School

Program, Artificial Intelligence

2016 - 2018

Completed the Artificial Intelligence Program focusing on B2B applications in Tolling and Mobility Services. Coordinated cross-functional teams across France, Spain, UK, and the US, managing RFP responses and building strategic partnerships.

Institut Mines-Telecom

Master of Science, ICT Business Management

2010 - 2012

Pursued a Master of Science in ICT Business Management, focusing on the intersection of technology and business management. Developed skills in managing technology-driven projects and strategic partnerships.

ITESM

Bachelor of Science, Electronics and Telecom Engineering

2000 - 2005

Earned a Bachelor of Science in Electronics and Telecom Engineering, gaining foundational knowledge in electronics, telecommunications, and engineering principles.