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Raphaël Messaoud

@raphalmessaoud

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Product Marketing Manager blending architecture rigor and AI-driven go-to-market for B2B launches.

France

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What I'm looking for

I’m looking for a product marketing role where I can own launches, strengthen B2B go-to-market with market research and AI copilots, and work in a digital, cross-functional environment that values rigor and execution.

I’m a product marketing manager with a hybrid profile combining design rigor (architecture), a strategic vision from my business training, and AI applied to B2B marketing.

I take full ownership of product range launch work—leading the SCALA Rigid Acoustic launch—and support 2–3 additional launches by aligning cross-functional inputs to clear go-to-market goals.

I’ve built 2 AI Copilot agents that strengthen competitive intelligence (~2 hours saved per week) and automate summaries of competitor product sheets, turning research into faster, repeatable decisions.

Beyond launch execution, I coordinate 10+ departments (R&D, supply chain, sales, art direction, communications, digital) and bring a practical mindset from client-need discovery, solution matching, sales and retention strategies, and hands-on digital marketing delivery (websites for restaurant owners and small businesses).

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

Gerflor

Sep 2024 - Present (1 year 10 months)

Owned end-to-end launch of a product range (SCALA Rigid Acoustic) and supported additional launches. Built AI Copilot agents for competitive intelligence and automated summaries of competitor product sheets.

Product Marketing B2B Marketing Go To Market Launch Management Competitive Intelligence Copilot No Code Project Management

Team Member

Burger King / McDonald's

Jan 2019 - Jan 2022 (3 years)

Worked as a team member in a fast-paced restaurant environment, including managing and training team members.

Team Management team training Fast Paced Operations

Digital Marketing Agency

PixelPerfect

Jan 2019 - Jan 2022 (3 years)

Managed and trained team members and delivered restaurant-focused websites. Handled scoping, design, delivery, and client relations using Shopify and Wix.

Team Management team training Web Design Client Relations Scoping Shopify Wix

Assistant Business Manager

La Tête Chercheuse

Identified client needs and matched solutions. Developed sales and customer retention strategies.

Sales Strategy Customer Retention

Education

Degrees, certifications, and relevant coursework

ESDES Business School

Master's in Management and Business Strategy, Business Strategy

Activities and societies: Coordinated 10+ departments (R&D, supply chain, sales, art direction, communications, digital) as part of the program.

Completed a Master's in Management and Business Strategy at ESDES Business School. Coordinated 10+ departments across functions including R&D, supply chain, sales, communications, digital, and art direction.